Consumer Trust Stories - Page 12

Global Stories

Consumer Trust stories

Australian shoppers value seamless online & in-store experiences

A new report reveals that 89% of Australian shoppers prioritise seamless online and in-store experiences, highlighting a significant trend in consumer behaviour.

By Sean Mitchell • 3 min read • Thu, 21st Nov 2024

Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024

Payment Technologies

EBANX's expansion strategy drives financial inclusion in emerging markets

EBANX, founded in Brazil, is championing financial inclusion in emerging markets by connecting global businesses with local consumers across 29 countries.

By Melania Watson • 5 min read • Tue, 5th Nov 2024

Christmas

Retailers urged to enhance trust with genuine content

Retailers are urged to prioritise authenticity and user-generated content to build consumer trust amidst economic pressures this festive shopping season.

By Kaleah Salmon • 3 min read • Tue, 5th Nov 2024

Data Protection

AI cyberattacks on retailers rise ahead of holiday season

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

By Shannon Williams • 3 min read • Fri, 25th Oct 2024

Data Analytics

Building customer loyalty in a fragmented digital ecosystem

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

By Anurag Vasisth • 4 min read • Tue, 22nd Oct 2024

Identity and Access Management

Okta unveils new identity solution for GenAI applications

Okta has launched its Customer Identity Cloud product, Auth for GenAI, to enhance identity security in rapidly evolving Generative AI applications.

By Sean Mitchell • 3 min read • Thu, 17th Oct 2024

Data Protection

Consumers demand stronger data security against AI risks

Research from Cohesity reveals that consumers worldwide are increasingly alarmed about excessive data collection and potential AI threats to their privacy.

By Catherine Knowles • 3 min read • Thu, 10th Oct 2024

Ransomware

MoneyGram cyberattack highlights financial sector vulnerabilities

MoneyGram confirms a cyberattack that crippled its services, raising alarms about vulnerabilities in the financial sector amid ongoing digital transformation.

By Kaleah Salmon • 3 min read • Thu, 26th Sep 2024

Marketing Technologies

How first-party data supports Australia's current spotlight on privacy

Australia's Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

By Ben Chamlet • 4 min read • Mon, 23rd Sep 2024

Health Technologies

EU AI Act prompts UK firms to adapt for seamless compliance

As the EU AI Act takes effect, UK firms must quickly adapt to comply with new regulations, affecting sectors from technology to finance.

By Shannon Williams • 3 min read • Thu, 1st Aug 2024

Data Privacy

Google reverses decision on third-party cookies in Chrome

Google's decision to retain third-party cookies on Chrome has sparked a mix of industry reactions, highlighting ongoing privacy and effectiveness concerns.

By Catherine Knowles • 3 min read • Wed, 24th Jul 2024

Blockchain

AI innovations in crafting unbreakable anti-counterfeit strategies for brands

With counterfeiting costing the global economy over USD $2 trillion, brands are turning to AI innovations for robust anti-counterfeit strategies to protect consumer trust.

By Padmakumar Nair • 4 min read • Thu, 11th Jul 2024

Stories from Other Regions

Consumer Trust stories

Data Protection

How data breaches erode trust and what companies can do

Data breaches are costly, resulting in losses over USD $50,000 on average, while eroding customer trust and threatening company reputations.

By Aaron Sharp • 5 min read • Fri, 8th Nov 2024

Customer Experience

Australian consumers distrust AI in customer services

A new report reveals that 86% of Australian consumers mistrust local firms' use of AI, leading to decreased comfort with AI services in the past year.

By Imee Dequito • 3 min read • Mon, 28th Oct 2024

Customer Experience

Kiwis sceptical of AI in local businesses, reports Qualtrics

Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.

By Imee Dequito • 3 min read • Mon, 28th Oct 2024

Malware

Singapore survey shows growing demand for mobile app security

A survey by Appdome and OWASP shows 80.7% of Singaporeans expect proactive anti-fraud measures in mobile apps, highlighting rising security demands.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024

Marketing Technologies

Why affiliate programmes aren't just for big businesses

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

By Kirsty Sharman • 5 min read • Mon, 30th Sep 2024