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Consumer Trust Stories - Page 10

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Half of consumers trust brands more when using passkeys
Gaming

Half of consumers trust brands more when using passkeys

Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.

By Shannon Williams • 3 min read • Wed, 30th Apr 2025
Marketers embrace privacy, with 50% of users opting into tracking
Marketing Technologies

Marketers embrace privacy, with 50% of users opting into tracking

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025
Inriver unveils new vision to guide brands in digital commerce
Customer Experience

Inriver unveils new vision to guide brands in digital commerce

Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.

By Kaleah Salmon • 3 min read • Tue, 22nd Apr 2025
APAC consumers torn between AI benefits & privacy risks
Data Privacy

APAC consumers torn between AI benefits & privacy risks

A new F5 study reveals that while consumers in APAC embrace AI for productivity, they harbour serious concerns about privacy, job security, and ethical use.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
Consumers willing to pay more for sustainable products
Supply Chain

Consumers willing to pay more for sustainable products

A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.

By Sean Mitchell • 3 min read • Wed, 26th Mar 2025
Thales survey reveals declining trust in digital services
Data Protection

Thales survey reveals declining trust in digital services

Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.

By Kaleah Salmon • 3 min read • Mon, 24th Mar 2025
Survey: Security outweighs cost in travel payment choices
Payment Technologies

Survey: Security outweighs cost in travel payment choices

A recent Outpayce study reveals that over 70% of travellers prioritise payment security over discounts, highlighting growing concerns over cyber fraud in travel.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025
Australian study reveals mistrust in digital advertising
EduTech

Australian study reveals mistrust in digital advertising

New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.

By Catherine Knowles • 3 min read • Thu, 27th Feb 2025
Insurance executives see opportunity in $1.8 trillion gap
Artificial Intelligence

Insurance executives see opportunity in $1.8 trillion gap

A recent survey reveals that 79% of insurance executives feel a moral duty to address the USD $1.8 trillion global protection gap, viewing it as a key business opportunity.

By Sean Mitchell • 3 min read • Wed, 26th Feb 2025
AI & privacy-first tech driving APAC mobile app surge
Gaming

AI & privacy-first tech driving APAC mobile app surge

Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in eCommerce app installs in APAC, driven by AI and privacy-first technologies.

By Shannon Williams • 3 min read • Thu, 13th Feb 2025
Data security concerns rise among social commerce users
Supply Chain

Data security concerns rise among social commerce users

A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.

By Melania Watson • 3 min read • Wed, 29th Jan 2025
Data Privacy Day highlights urgent need for new strategies
Data Protection

Data Privacy Day highlights urgent need for new strategies

As Data Privacy Day unfolds, experts stress the urgent need for organisations to strengthen data protection strategies amid rising cyber threats and evolving regulations.

By Catherine Knowles • 3 min read • Wed, 29th Jan 2025

Stories from Other Regions

Consumer Trust stories

23andMe bankruptcy raises concerns for genetic data safety
Physical Security

23andMe bankruptcy raises concerns for genetic data safety

Consumer genomics company 23andMe's bankruptcy has raised serious concerns over the security of sensitive genetic data for its 15 million customers.

By Shannon Williams • 3 min read • Wed, 26th Mar 2025
AI expected to revolutionise Singapore financial services
Customer Experience

AI expected to revolutionise Singapore financial services

A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025
Long wait times & vague answers frustrate UK customers
Customer Experience

Long wait times & vague answers frustrate UK customers

Research by Cirrus reveals long wait times and vague responses in UK customer service provoke discontent, with older customers demanding faster resolutions.

By Shannon Williams • 3 min read • Wed, 19th Feb 2025
UK consumers prefer traditional mail in digital age study
Data usage

UK consumers prefer traditional mail in digital age study

A recent study by Quadient reveals that 79% of UK consumers sent physical mail last year, highlighting a persistent preference for traditional communication methods.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Rise in online dating scams concerns in New Zealand
Physical Security

Rise in online dating scams concerns in New Zealand

A new Norton survey reveals alarming trends in online dating in New Zealand, with over half of users encountering scams on dating apps weekly.

By Melania Watson • 3 min read • Wed, 5th Feb 2025