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Consumer Trust Stories - Page 9

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Consumer Trust stories

AI Agents - The struggle to balance automation, oversight, & security
DevOps

AI Agents - The struggle to balance automation, oversight, & security

Visa's plan to use AI agents for automatic payments sparks debate over security risks and whether consumers will trust machines handling their money.

By Sean Mitchell • 5 min read • Tue, 17th Jun 2025
AI boosts customer service happiness as global wellbeing falls
Unified Communications

AI boosts customer service happiness as global wellbeing falls

Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
AI agent adoption rises among IT security leaders in ANZ
Malware

AI agent adoption rises among IT security leaders in ANZ

AI agent use among IT security leaders in Australia and New Zealand is set to nearly double from 36% to 68% within two years, driven by growing trust and data challenges.

By Sean Mitchell • 4 min read • Thu, 5th Jun 2025
AI boosts personalisation but consumer trust remains elusive
Customer Experience

AI boosts personalisation but consumer trust remains elusive

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

By Shannon Williams • 3 min read • Wed, 4th Jun 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
UK consumers sceptical of AI's emotional skills in service roles
Customer Experience

UK consumers sceptical of AI's emotional skills in service roles

UK consumers remain sceptical about AI's ability to provide emotionally intelligent customer service, with only 55% believing it can recognise emotions.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
AI-focused marketing risks eroding trust, says new research
Customer Experience

AI-focused marketing risks eroding trust, says new research

New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.

By Shannon Williams • 3 min read • Wed, 7th May 2025

Stories from Other Regions

Consumer Trust stories

ADMA appoints Dr Sage Kelly to lead AI guidance for marketers
Data Privacy

ADMA appoints Dr Sage Kelly to lead AI guidance for marketers

ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.

By Melvin Hipolito • 4 min read • Wed, 16th Jul 2025
Fraud, friction, and the future: Prioritising trust in a high-stakes market
Data Protection

Fraud, friction, and the future: Prioritising trust in a high-stakes market

A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.

By Ljubiša Velikić • 5 min read • Thu, 10th Jul 2025
UK consumers show low trust in real-time payments security
Fintech

UK consumers show low trust in real-time payments security

UK consumers show low trust in real-time payments security, with only 35% viewing it as safer than credit cards amid rising scam losses of GBP £450 million.

By Jed Nykolle Harme • 3 min read • Mon, 30th Jun 2025
What CISOs wish PR teams knew
Data Protection

What CISOs wish PR teams knew

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

By Christopher Zahn • 4 min read • Mon, 23rd Jun 2025
Australian consumers wary as AI delivers business benefits
Digital Transformation

Australian consumers wary as AI delivers business benefits

Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.

By Melvin Hipolito • 4 min read • Tue, 17th Jun 2025
AI for good: Balancing ethics and efficiency in the age of intelligent automation
Data Analytics

AI for good: Balancing ethics and efficiency in the age of intelligent automation

Businesses must balance ethics and efficiency as AI transforms industries, with a growing push for transparent, secure, and inclusive AI tools.

By William Zhang • 4 min read • Tue, 10th Jun 2025
YouTube drives trust, eCommerce growth in Southeast Asia
Digital Transformation

YouTube drives trust, eCommerce growth in Southeast Asia

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

By Jed Nykolle Harme • 5 min read • Fri, 6th Jun 2025
AI personalisation in FMCG must be invisible to earn trust
Customer Experience

AI personalisation in FMCG must be invisible to earn trust

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

By Jed Nykolle Harme • 3 min read • Wed, 4th Jun 2025
MTF receives high commendation for trust in car loan awards
Customer service

MTF receives high commendation for trust in car loan awards

MTF has been Highly Commended in the 2025 Reader's Digest Most Trusted Brands Awards for car loans, highlighting its trusted service in New Zealand.

By Kaleah Salmon • 2 min read • Fri, 30th May 2025
Younger UK consumers more comfortable with AI in messages
Customer Experience

Younger UK consumers more comfortable with AI in messages

Research by Quadient reveals younger Brits are twice as comfortable as older generations with AI-generated communications, amid calls for greater transparency.

By Shannon Williams • 3 min read • Thu, 22nd May 2025