The Ultimate Guide to Marketing Technologies
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Canadian Marketing Technologies News
Regional stories with direct local relevance
Drako makes foot traffic attribution free for campaigns
Advertisers can now measure store visits during a campaign without paying an extra fee, as Drako folds foot traffic attribution into eligible media buys.
Maple Deal Global launches curated shopping deals site
Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.
Human analysts still handle 46% of brand interactions
Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.
Beyond attendance: How today's tech brands are rethinking event ROI
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
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Visa expands AI payments testing to Canadian issuers
Canadian banks will test how AI agents can initiate card payments as Visa prepares issuers for new controls over consent, fraud and liability.
Tetra launches Canada's first regulated CADD stablecoin
Canadian banks and fintechs now have a regulated on-chain settlement option as CADD enters a market long dominated by US-dollar stablecoins.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Sapiens named in Everest Group's top 50 insurance lists
Featured News
Reviews
Expert Columns
Three Industries, One Common Challenge: Getting Data Right Before MDM
4 practical tips for maintaining data quality
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
Beyond attendance: How today's tech brands are rethinking event ROI
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality powers KYB: Mitigating risk and fighting fraud in real-time
Interviews
Interviews and video coverage from the network
Theorem study: friction between pre-sales and executed media ads
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Recent Marketing Technologies News
9bot launches RSS-to-WhatsApp workflow for publishers
Publishing teams can now automate RSS links into WhatsApp groups, cutting manual posting while keeping editorial control with administrators.
Demand Spring launches CMO offers to boost pipeline
CMOs facing tighter scrutiny could use the new package to tie marketing spend, AI and martech more directly to pipeline growth.
Brandtech launches data & AI unit across three firms
The new umbrella will unite more than 500 specialists in 22 countries, as brands seek to make fragmented data usable for artificial intelligence.
Braze launches AI tool to test billion customer mixes
The new software aims to help marketing teams automate customer outreach and campaign checks, reducing reliance on technical staff or manual testing.
Kantar finds marketers back AI assistants, consumers wary
The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.
Bazaarvoice & Bluefish team up on AI recommendations
Brands risk losing sales when AI shopping tools cite the wrong details, as the new tie-up flags errors and boosts review visibility.
Amazon Ads launches Agent & DVA+ for unified buying
Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.
Braze launches AI tools & deepens AWS collaboration
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Commerce launches AI tools to boost product discovery
Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.
Secure Code Warrior launches AI literacy course for staff
With most firms using AI but few staff ready, the course targets non-developers handling sensitive data and automations at work.
Markable tops USD $1.7bn in creator sales, rebrands
Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
Flam raises USD $40 million in QED-led funding round
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Blee raises USD $27 million to scale compliance software
AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Cognitiv opens Vancouver hub in first office abroad
It will support faster data handling and help the ad tech group manage privacy rules as its customer base and product range expand.
Webflow launches Source platform for marketing teams
The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
LoopMe brand lift joins Trade Desk measurement marketplace
Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.