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Influencer Marketing Stories - Page 5

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Influencer Marketing stories

Australian AI Festival 2025 unveils full awards list
Unified Communications

Australian AI Festival 2025 unveils full awards list

Australian AI Festival 2025 crowns joint startup winners Apate and Lenexa Medical as awards span tools, influencers and creative AI work.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 13th Jan 2026
Genie Goals' Life Goals book spotlights eCommerce AI
Customer Experience

Genie Goals' Life Goals book spotlights eCommerce AI

Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.

By Mark Tarre • 4 min read • Mon, 12th Jan 2026
US holiday online sales hit record on mobiles & AI
Gaming

US holiday online sales hit record on mobiles & AI

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Social media drives Black Friday sales surge in UK
Digital Transformation

Social media drives Black Friday sales surge in UK

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Adobe adds dedicated YouTube Shorts tools to Premiere
Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025
Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
Australia youth social media ban reshapes brand risk
Data Protection

Australia youth social media ban reshapes brand risk

Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

By Kaleah Salmon • 5 min read • Wed, 10th Dec 2025
Viral festival moment boosts demand for Huski flutes
eCommerce

Viral festival moment boosts demand for Huski flutes

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By Sean Mitchell • 4 min read • Mon, 8th Dec 2025
US online sales hit USD $14.25 billion on Cyber Monday 2025
Gaming

US online sales hit USD $14.25 billion on Cyber Monday 2025

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

By Melvin Hipolito • 4 min read • Thu, 4th Dec 2025

Stories from Other Regions

Influencer Marketing stories

Jaded London hires Verde to fuel £100m SEO growth push
Marketing Technologies

Jaded London hires Verde to fuel £100m SEO growth push

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

By Sofiah Nichole Salivio • 4 min read • Mon, 12th Jan 2026
Alayic appoints Planet Zeus to spearhead AI voice PR
Unified Communications

Alayic appoints Planet Zeus to spearhead AI voice PR

AI voice start-up Alayic hires North West agency Planet Zeus to lead PR and social push for launch of its automated call-handling platform.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 9th Jan 2026
Vinted side hustlers warned over surprise HMRC tax bills
Fintech

Vinted side hustlers warned over surprise HMRC tax bills

Vinted sellers risk surprise HMRC tax bills as booming side hustles push more Britons over the £1,000 self-assessment threshold.

By Karen Joy Bacudo • 4 min read • Tue, 6th Jan 2026
Tesco leads UK supermarkets in Christmas social media win
Marketing Technologies

Tesco leads UK supermarkets in Christmas social media win

Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 6th Jan 2026
Gen Z drives shift from ads to creator-led influence
Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Gen Z 'Returniture' trend piles pressure on UK retailers
Digital Transformation

Gen Z 'Returniture' trend piles pressure on UK retailers

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
Fanclip launches to unify Southeast Asia's USD $55 billion creator market
Marketing Technologies

Fanclip launches to unify Southeast Asia's USD $55 billion creator market

Fanclip launches in Southeast Asia to unify the region's USD $55 billion creator market with a platform for creators, brands, agencies, and buyers.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025