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Influencer Marketing Stories - Page 3

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Influencer Marketing stories

Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
'Give to Give' vs 'Give to Gain'
Apple

'Give to Give' vs 'Give to Gain'

Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.

By Lara Daniel • 4 min read • Wed, 4th Mar 2026
Retailers brace for AI search and complex deal discovery
Digital Transformation

Retailers brace for AI search and complex deal discovery

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

By Dan Surtees • 4 min read • Wed, 4th Mar 2026
Revuze adds TikTok Shop insight to market platform
Data Analytics

Revuze adds TikTok Shop insight to market platform

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
Awin unveils tools to speed affiliate campaign setup
Robotic Process Automation

Awin unveils tools to speed affiliate campaign setup

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026
New Zealand tightens rules for therapeutic, health ads
Marketing Technologies

New Zealand tightens rules for therapeutic, health ads

New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.

By Karen Joy Bacudo • 4 min read • Wed, 25th Feb 2026

Stories from Other Regions

Influencer Marketing stories

Seven influencers sentenced over illegal FX promos
Risk & Compliance

Seven influencers sentenced over illegal FX promos

Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.

By Mark Tarre • 4 min read • Mon, 9th Mar 2026
EE opens new experiential Oxford Street flagship
Customer Experience

EE opens new experiential Oxford Street flagship

EE has opened a new experiential flagship on Oxford Street as part of a GBP £3 million push to expand hands-on tech stores nationwide.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
UK Mother's Day spend to hit GBP £2.52bn as men splurge
Supply Chain

UK Mother's Day spend to hit GBP £2.52bn as men splurge

UK Mother's Day spending is set to reach GBP £2.52bn this year, with men planning to splash out significantly more than women.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
Designing for the real buyer: Why women drive the commerce + creator economy
Customer Experience

Designing for the real buyer: Why women drive the commerce + creator economy

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

By Lauren Newman • 5 min read • Thu, 5th Mar 2026
The female economy isn't niche - It's the growth engine
Gaming

The female economy isn't niche - It's the growth engine

Women are driving explosive growth in digital fitness and sports tech, turning female-first design from side initiative into core strategy.

By Kate Veronneau • 4 min read • Wed, 4th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026
Beyond the console: Why women shaping gaming cultures are shaping the future of technology
EduTech

Beyond the console: Why women shaping gaming cultures are shaping the future of technology

Women redefining gaming culture are quietly steering how future technologies will feel, who they serve and whose voices they centre.

By Vindhya Barwal • 4 min read • Mon, 2nd Mar 2026
AI 'Cat Decoder' drives DINE sales surge on Amazon
Hyperscale

AI 'Cat Decoder' drives DINE sales surge on Amazon

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026
Fujifilm brings House of Photography pop-up to Melbourne
Instagram

Fujifilm brings House of Photography pop-up to Melbourne

Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.

By Mark Tarre • 4 min read • Thu, 26th Feb 2026
UK fashion brands swap viral hype for AI & loyalty
Digital Transformation

UK fashion brands swap viral hype for AI & loyalty

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026