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Influencer Marketing Stories - Page 4

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Influencer Marketing stories

Shark Beauty's LED CryoGlow mask set for ANZ launch
Health Technologies

Shark Beauty's LED CryoGlow mask set for ANZ launch

Shark Beauty's award-winning CryoGlow cooling LED under-eye mask is set to launch in Australia and New Zealand, with a waitlist now open.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Fujifilm unveils full Creator Summit lineup for Melbourne
Marketing Technologies

Fujifilm unveils full Creator Summit lineup for Melbourne

Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.

By Sofiah Nichole Salivio • 4 min read • Thu, 12th Feb 2026
Pulse Advertising names Paola Nannelli as Chief Executive
eCommerce

Pulse Advertising names Paola Nannelli as Chief Executive

Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.

By Sofiah Nichole Salivio • 3 min read • Tue, 10th Feb 2026
BYRDLI & Travel Portland launch creator-led winter push
Marketing

BYRDLI & Travel Portland launch creator-led winter push

BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.

By Mark Tarre • 4 min read • Tue, 27th Jan 2026
Online creators shift focus from ads to subscriptions
Data Analytics

Online creators shift focus from ads to subscriptions

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

By Sean Mitchell • 4 min read • Mon, 26th Jan 2026
Rakuten drops Honey extension amid affiliate fraud row
Marketing Technologies

Rakuten drops Honey extension amid affiliate fraud row

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

By Mark Tarre • 5 min read • Wed, 21st Jan 2026

Stories from Other Regions

Influencer Marketing stories

Global eCommerce giants squeeze Australia's marketplaces
Digital Entertainment

Global eCommerce giants squeeze Australia's marketplaces

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 12th Feb 2026
Google sets out AI-first future for ads & shopping
Marketing Technologies

Google sets out AI-first future for ads & shopping

Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Sendr unveils AI videos to rescue abandoned baskets
Customer Experience

Sendr unveils AI videos to rescue abandoned baskets

UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.

By Kaleah Salmon • 4 min read • Wed, 11th Feb 2026
UK consumers step up cross-checking as AI use grows
Customer Experience

UK consumers step up cross-checking as AI use grows

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
ASA tightens rules on therapeutic & health ads for 2026
Marketing Technologies

ASA tightens rules on therapeutic & health ads for 2026

ASA unveils tougher 2026 rules on health ads, targeting vulnerable audiences, stricter claims, and tighter control of online testimonials.

By Karen Joy Bacudo • 4 min read • Wed, 11th Feb 2026
Beast Industries buys Step in fintech for Gen Z push
Crypto

Beast Industries buys Step in fintech for Gen Z push

Beast Industries acquires fintech app Step, betting on financial literacy tools to turn his vast creator audience into customers.

By Karen Joy Bacudo • 3 min read • Wed, 11th Feb 2026
AliveNow crafts interactive 'Born To Trade' hub
Fintech

AliveNow crafts interactive 'Born To Trade' hub

AliveNow builds interactive 'Born To Trade' hub for FYERS, blending personalised videos and a daily quiz to drive repeat trader engagement.

By Kaleah Salmon • 4 min read • Thu, 5th Feb 2026
Security tops 2026 tech spend for Australian retailers
Data Protection

Security tops 2026 tech spend for Australian retailers

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

By Mark Tarre • 4 min read • Tue, 3rd Feb 2026
caravancampingsales unveils AI wildlife ad campaign
Marketing Technologies

caravancampingsales unveils AI wildlife ad campaign

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
UK health & beauty marketers to ramp up AI in 2026
Data Analytics

UK health & beauty marketers to ramp up AI in 2026

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026
NZ warning over AI diet tips & risky weight-loss pills
Generative AI

NZ warning over AI diet tips & risky weight-loss pills

New Zealand health experts warn AI diet tips and unregulated social media weight-loss pills are fuelling dangerous, hidden health risks.

By Mark Tarre • 4 min read • Wed, 21st Jan 2026
Hendrix Rose PR to boost Verde Digital's UK profile
Marketing Technologies

Hendrix Rose PR to boost Verde Digital's UK profile

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026