Customer Journey stories
Enterprises are putting greater weight on fraud controls and identity checks as AI-driven customer messaging becomes central to CPaaS buying decisions.
Retailers and lenders could recover lost sales and automate compliance-heavy outreach as Talkdesk expands AI beyond inbound service tasks.
Retailers can now tie in-store ads to sales in real time, as QSIC seeks to make supermarket media easier to measure and buy.
Issuers could cut card returns and speed first use as address checks, smart packaging and kiosk collection target pre-activation failures.
Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.
Banks and payment firms could spot scams mid-session, as Darwinium's updated mobile SDKs track live calls, screen sharing and device evasion.
Advertisers may get clearer budget guidance as Google folds open-source Meridian and AI-powered signals into Analytics 360 and Ads.
Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.
Supermarkets may need to rethink product data and pricing as AI assistants shape how shoppers compare grocery deals before buying.
Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.
Brands are being pushed to consolidate marketing tools as Attentive adds agentic AI features across SMS, email, RCS and push notifications.
Widespread access failures are driving disabled shoppers away, with 38% abandoning purchases and most avoiding brands after bad experiences.
Mobile barriers are costing UK businesses customers, with 81% of 18- to 24-year-olds reporting problems on smartphones.
The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.
Retailers risk being overlooked by AI shoppers unless product data is verified and structured for machine-led search and recommendations.
Overseas buyers now account for 44% of online sales for surveyed Irish SMEs, as social commerce and AI reshape growth plans.
Customers at FVSBank will be able to open more deposit accounts online in minutes, as the bank unifies branch and digital onboarding.
Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.