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Customer Journey stories

The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • This month
TrustPaisa shifts to AI-driven loan approvals in India
Data Protection

TrustPaisa shifts to AI-driven loan approvals in India

Borrowers in India can now get instant loan decisions around the clock, as manual checks have been removed from TrustPaisa's approval process.

By Karen Joy Bacudo • 4 min read • This month
Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • This month
ebankIT partners Daon on continuous identity checks
Biometrics

ebankIT partners Daon on continuous identity checks

Banks using ebankIT can now trigger extra checks when fraud risk rises, after AI-driven impersonation exposed gaps in one-off onboarding checks.

By Karen Joy Bacudo • 4 min read • This month
Dreamdata names Dave Kellogg to board, launches hub
Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • This month
Parloa tops USD $50 million ARR after Series D boost
Customer Relationship Management

Parloa tops USD $50 million ARR after Series D boost

Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.

By Joseph Gabriel Lagonsin • 4 min read • This month
EU digital withdrawal rule adds pressure on returns
Digital Transformation

EU digital withdrawal rule adds pressure on returns

Retailers selling into the bloc face higher costs and slower refunds as EU rules require a visible digital cancellation option in checkout flows.

By Karen Joy Bacudo • 4 min read • This month
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • This month
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month
McKinsey flags widening B2B gap as AI lifts leaders
Digital Transformation

McKinsey flags widening B2B gap as AI lifts leaders

Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Customer Journey stories

Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • Last week
AdLift adds Claude AI to Tesseract search platform
Large Language Models

AdLift adds Claude AI to Tesseract search platform

Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.

By Joseph Gabriel Lagonsin • 3 min read • This month
Parloa opens London office as AI expansion gathers pace
Customer Relationship Management

Parloa opens London office as AI expansion gathers pace

London's rising AI investment is drawing Parloa into the capital as the company expands its European footprint and customer base.

By Sean Mitchell • 5 min read • This month
AppsFlyer launches web measurement to unify attribution
Marketing

AppsFlyer launches web measurement to unify attribution

The new tool aims to help marketers track purchases across sites and apps, reducing attribution gaps as shoppers switch channels.

By Sean Mitchell • 4 min read • This month
KERV.ai appoints Joshua Koran as Chief Product lead
Data Privacy

KERV.ai appoints Joshua Koran as Chief Product lead

The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.

By Joseph Gabriel Lagonsin • 4 min read • This month
AI contact centre analytics could boost Australian firms
Data Analytics

AI contact centre analytics could boost Australian firms

AI-powered analytics can cut avoidable calls, speed issue resolution and uncover product gaps before they dent customer satisfaction.

By Arthur Nowak • 4 min read • This month
Retailers make AI top priority amid cost pressures
Digital Transformation

Retailers make AI top priority amid cost pressures

Seven in 10 retailers expect growth next year even as labour costs and supply chain disruption push technology investment up the agenda.

By Sofiah Nichole Salivio • 4 min read • This month
Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • This month