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MiQ expands Sigma ad tech with new tools in Australia
Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • Last week
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Last week
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Last week
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Last week
Specsavers & Merkle cut UK query volume by 90%
Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • Last week
Sitecore buys Scrunch to boost AI search visibility
Customer Experience

Sitecore buys Scrunch to boost AI search visibility

Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Consumers use AI to compare deals ahead of Prime Day
Generative AI

Consumers use AI to compare deals ahead of Prime Day

Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Customer Journey stories

MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • Last week
Bodycare picks PMC for AI-led UK high street return
Digital Signage

Bodycare picks PMC for AI-led UK high street return

The reopened chain's 2026 comeback hinges on technology that can link payments, CCTV and content as it targets 200 UK stores.

By Sofiah Nichole Salivio • 4 min read • Last week
UK businesses face £83,000 risk from AI search shift
Generative AI

UK businesses face £83,000 risk from AI search shift

More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.

By Mark Tarre • 4 min read • Last week
Half of consumers mistrust AI agents with card details
Data Protection

Half of consumers mistrust AI agents with card details

Trust at the point of payment is the key hurdle, with 50.1% of European consumers unwilling to share card details with AI agents.

By Sofiah Nichole Salivio • 4 min read • Last week
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last week
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Last week
Why does CX and UC need to be designed together?
Unified Communications

Why does CX and UC need to be designed together?

Disconnected customer and internal communications are driving missed calls, repeat contacts and burned-out agents, according to the article.

By Samantha Mooney • 6 min read • Last week
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Last week
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Last week
UK retailers back store staff despite rising labour costs
Unified Communications

UK retailers back store staff despite rising labour costs

Retailers are prioritising shop-floor service over headcount cuts, even as wage and tax bills strain margins across the sector.

By Sofiah Nichole Salivio • 4 min read • Last week
Quietly transforming CX without replacing humans
Digital Transformation

Quietly transforming CX without replacing humans

AI is trimming contact-centre admin and lifting productivity as CX teams seek gains without sacrificing the human touch.

By Richard Hall • 4 min read • Last week