Home Société Group unifies brands with new multi-banner site launch

Home Société Group has taken a key step towards unifying its digital presence by launching mustsociete.com, a multi-brand platform developed in partnership with Valtech.

The new site consolidates five of the group's premium home and lifestyle banners - MUST, Maison Corbeil, Jardin de Ville, La Galerie du Meuble, and Home Société - into a single Shopify-based online platform. This soft launch aims to provide a stable foundation for the retailer's ongoing transformation of its omnichannel experience, with further enhancements set for future release.

Omnichannel vision

The mustsociete.com platform is designed to reflect the showroom experience for which Home Société Group's brands are recognised, providing customers with a seamless and unified digital journey across all banners. Shared cart functionality and mobile optimisation have been implemented to enable cross-brand shopping and accessibility, supporting a more cohesive customer experience than previous siloed retail channels.

Walid Laaraba, President of Home Société Group, described the project as a strategic move that marks the beginning of a broader digital transformation. He said:

"This foundational release is part of a larger journey. Our goal is to elevate the entire customer experience - online and in-store - through innovation, integration, and thoughtful design. What's live today is just the beginning, and we're excited to continue evolving this platform to reflect the full ambition of our vision in such exciting times for innovation."

The group's approach is to stabilise the digital foundation while simplifying navigation across its brands. The soft launch phase is considered a stepping stone towards a more advanced digital ecosystem, with phased rollouts planned to add further features and improvements.

Consulting partnership

Valtech, a global company in digital experience consulting, worked with Home Société Group from the project's strategic groundwork through to execution. According to Gabriel Laliberte, Head of Strategy at Valtech, the primary goal was to create a unified online retail experience that positions the group for future digital growth:

"This is true unified commerce - it's the cornerstone of a digital reinvention. Our approach is to scale with integrity and purpose. This first release consolidates five banners and brings clarity to the online experience, while paving the way for the innovation, personalisation, and commerce intelligence that will follow."

The collaboration between Home Société Group and Valtech aims not just to redesign the website, but to create an integrated digital ecosystem that aligns with the group's in-store experiences and future retail ambitions. Experience enhancements based on data analysis and personalisation are part of the ongoing roadmap for the platform.

Consumer expectations

The timing of this digital initiative follows broader retail industry trends, where omnichannel coherence is seen as increasingly important. Research cited by the companies indicates that 90% of consumers seek consistency across both online and in-store channels, while fewer than a third of brands are currently able to deliver on this expectation. The intent behind the mustsociete.com launch is to help bridge this gap by leveraging technology and brand storytelling.

The current iteration of the website is characterised by its consolidated navigation, cross-brand shared cart, and optimised mobile interface. Over the coming months, new features are expected to support an expanded digital ecosystem built for personalisation and content-driven commerce. This, according to the companies, is intended to support both customer experience and brand coherence across all platforms and touchpoints.

The project is positioned as a demonstration of how design, technology, and narrative can intersect in the premium retail market to support long-term digital transformation. Both Home Société Group and Valtech view this as the start of an ongoing process to deliver measurable improvements and enhanced customer experiences in a competitive retail environment.