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Influencer Marketing Stories - Page 8

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Influencer Marketing stories

Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Former AFL players launch talent platform with investors' backing
Human Capital Management

Former AFL players launch talent platform with investors' backing

Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
App marketing trends: Rising ad budgets & KPI targets
Gaming

App marketing trends: Rising ad budgets & KPI targets

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

By Shannon Williams • 4 min read • Fri, 21st Feb 2025
Record USD $241 billion in US holiday online sales for 2024
Marketing Technologies

Record USD $241 billion in US holiday online sales for 2024

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025
impact.com reports record growth & USD $200m revenue in 2024
Marketing Technologies

impact.com reports record growth & USD $200m revenue in 2024

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

By Kaleah Salmon • 3 min read • Fri, 13th Dec 2024
Impact.com appoints EJ Owens to lead APJ community efforts
Digital Transformation

Impact.com appoints EJ Owens to lead APJ community efforts

Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.

By Imee Dequito • 2 min read • Mon, 25th Nov 2024
Marketing shifts to AI-focused strategies in 2025
Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Marketing faces a transformative AI-driven future by 2025
Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024

Stories from Other Regions

Influencer Marketing stories

Robin Ward named Vice President of Sales, Europe at Kolsquare
Data Analytics

Robin Ward named Vice President of Sales, Europe at Kolsquare

Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
Charlotte Tilbury & Huda Beauty lead UK beauty brands
Digital Engagement

Charlotte Tilbury & Huda Beauty lead UK beauty brands

Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.

By Kaleah Salmon • 3 min read • Thu, 6th Mar 2025
AdZ Basket unveils AI-driven ad platform in Singapore
Platform-as-a-Service

AdZ Basket unveils AI-driven ad platform in Singapore

AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.

By Catherine Knowles • 3 min read • Thu, 6th Mar 2025
Kolsquare launches carbon footprint tool for influencers
Marketing Technologies

Kolsquare launches carbon footprint tool for influencers

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

By Sean Mitchell • 2 min read • Wed, 19th Feb 2025
Capgemini report highlights consumer shift to Gen AI tech
Marketing Technologies

Capgemini report highlights consumer shift to Gen AI tech

A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.

By Kaleah Salmon • 3 min read • Mon, 13th Jan 2025
Charlotte Tilbury leads Christmas social media beauty race
eCommerce

Charlotte Tilbury leads Christmas social media beauty race

Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.

By Sean Mitchell • 3 min read • Tue, 24th Dec 2024
Kolsquare acquires Woomio to boost European market reach
Software-as-a-Service

Kolsquare acquires Woomio to boost European market reach

Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.

By Kaleah Salmon • 3 min read • Mon, 23rd Dec 2024
Marks & Spencer tops Christmas social media supermarket war
Social Media

Marks & Spencer tops Christmas social media supermarket war

Marks & Spencer has dominated social media this Christmas, amassing an earned media value of GBP £6.7 million through a robust influencer campaign.

By Kaleah Salmon • 3 min read • Fri, 6th Dec 2024
Tips to boost festive marketing for UK small businesses
Unified Communications

Tips to boost festive marketing for UK small businesses

As the festive season nears, 80% of UK consumers plan to support new small businesses, highlighting opportunities for SMEs to captivate holiday shoppers.

By Shannon Williams • 3 min read • Tue, 26th Nov 2024
Influencers reshape Southeast Asian eCommerce market
YouTube

Influencers reshape Southeast Asian eCommerce market

A new report reveals that influencer marketing is crucial for eCommerce growth in Southeast Asia, significantly impacting consumer behaviour in Singapore.

By Shannon Williams • 3 min read • Wed, 9th Oct 2024