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Generative Engine Optimisation (GEO) Stories - Page 4

Global Stories

Generative Engine Optimisation (GEO) stories

Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025
Tracer unveils AI tool to shield brands from ChatGPT fraud
Marketing Technologies

Tracer unveils AI tool to shield brands from ChatGPT fraud

Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.

By Catherine Knowles • 5 min read • Thu, 3rd Jul 2025
Trends from HumAIn 2025 — And what the new AI normal means for brands
Marketing Technologies

Trends from HumAIn 2025 — And what the new AI normal means for brands

At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.

By Luke Ireland • 5 min read • Wed, 4th Jun 2025

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Marketing Technologies

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

By Teresa Sperti • 6 min read • Wed, 2nd Jul 2025
Crisis communications in the AI era – Are you ready for the new robots, machines and engines?
Digital Transformation

Crisis communications in the AI era – Are you ready for the new robots, machines and engines?

As AI revolutionises our lives, companies must prepare for its impact on crisis management, addressing risks and harnessing opportunities to protect their reputation.

By Dwayne Alexander • 5 min read • Thu, 6th Mar 2025