Generative Engine Optimisation (GEO) Stories - Page 2

Canadian Stories

Generative Engine Optimisation (GEO) stories

35 years of marketing in technology: A front-row seat to change

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

By Jeannie Zaemes • 5 min read • Fri, 6th Mar 2026

Marketing Technologies

Google expands Preferred Sources in global search

Google is rolling out its personalised Preferred Sources news feature to all English search users worldwide as it tweaks AI-driven search links.

By Sean Mitchell • 4 min read • Thu, 18th Dec 2025

Marketing Technologies

Visibility in the age of AI: How to make your brand appear in AI search

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

By Aleksandra Phelan • 3 min read • Sat, 22nd Nov 2025

Global Stories

Generative Engine Optimisation (GEO) stories

Data Analytics

Five red flags that suggest your AI content is actually hurting your rankings

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

By Gareth Hoyle • 5 min read • Sat, 7th Mar 2026

Unified Communications

Radisys & AccelerComm extend satellite 5G IoT reach

Radisys and AccelerComm add NB-IoT to their 5G satellite stack, letting operators serve low-power IoT and broadband over shared spectrum.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Mar 2026

Software-as-a-Service

Q4 upgrades IR sites to boost visibility in AI search

Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026

Software-as-a-Service

Multipole AI launches AIMSOO to boost SME AI visibility

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026

Marketing Technologies

Gartner: LLMs to reshape PR budgets & staff chatbots

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

By Sean Mitchell • 4 min read • Wed, 18th Feb 2026

Customer Experience

Clarity unveils Surfacd to track B2B brands in AI search

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026

Software-as-a-Service

Umbraco debuts Compose for GraphQL-first data integration

Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.

By Mark Tarre • 4 min read • Thu, 5th Feb 2026

Fintech

AI reshapes banks' role in Asia Pacific financial wellness

Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.

By Varun Kapoor • 5 min read • Thu, 22nd Jan 2026

Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025

Data Analytics

Jellyfish names Maria Africa to lead ANZ paid media

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025

Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025

Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025

Digital Transformation

AI search Is redefining retail performance and the future of work. Most retailers are not ready

AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.

By JP Tucker • 4 min read • Sat, 22nd Nov 2025