Customer data stories - Page 6

Snowflake invests in Ataccama to embed automated data trust and quality tools deeper into the Snowflake AI Data Cloud for enterprise AI.

Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.

Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.

Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

Zoho launches AI-powered spend and enterprise billing tools to help larger firms tighten control of finances and revenue operations.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

Zoom unveils AI Companion 3.0, adding agentic workflows, a browser hub for work orchestration and standalone access from USD $10 a month.

AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.

AI agents are tipped to sweep through enterprises, shops and security by 2026, automating work, reshaping retail and redefining digital trust.

AI and predictive analytics are set to transform retail supply chains in 2026, enhancing customer experience and operational efficiency.

Canadian merger and acquisition activity is set to surge in 2026 as domestic startups gain favour, driven by local firms seeking labour-saving tech solutions.

Proximus Global and EnStream have launched an API to help Canadian firms verify if mobile numbers have been reassigned, combating recycled phone number fraud.

Snowflake launches Intelligence AI platform, enabling over 12,000 firms to access enterprise data with natural language, boosting decision-making and insights.

Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.

Despite 99% of finance firms piloting AI, just 3% deploy it enterprise-wide, hindered by data quality issues and legacy system inconsistencies.