Customer data stories - Page 4

Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.

CrowdStrike links Falcon Shield with Qualtrics XM to extend SaaS security, monitoring and automated policy enforcement across experience data.

Seismic launches new Aura AI agents and a Page Builder to tackle sales tool sprawl and speed go-to-market content, deals and workflows.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

Xero is axing its app store billing by June 2026, forcing developers onto new API-based tiers and their own subscription systems.

Bitsight launches an AI-driven dark web monitoring tool to give organisations earlier warning of cyber threats targeting key suppliers.

UiPath buys AI compliance specialist WorkFusion to automate banks' financial crime checks as monitoring workloads and governance demands surge.

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.

Record digital squatting surge sees 6,200 disputes in 2025, as lookalike domains drive costly phishing, malware and payment fraud.

Address validation on Shopify cuts failed deliveries, trims shipping costs and boosts loyalty by ensuring accurate, standardised customer data.

AI investment is surging faster than data privacy and board oversight, leaving storage gaps and weak access controls to fuel rising risk.

Bedrock Data adds native Confluence support to map how sensitive collaboration content flows into AI systems and expose hidden access risks.

TheyDo launches Analyst Agent, an AI tool in its journey platform that answers plain-language questions by analysing customer journey data.

Nike is investigating a suspected cyber attack after hackers claimed access to terabytes of internal data, raising global security concerns.

AI-driven cloud adoption is forcing firms to swap static privacy checklists for continuous, real-time defence of sensitive data flows.

Snowflake launches Energy Solutions for its AI Data Cloud, unifying energy sector data to modernise grid planning and asset management.

As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.