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Coach Logic wins Australia & Ireland contracts for SAM
Digital Entertainment

Coach Logic wins Australia & Ireland contracts for SAM

New contracts in Australia and Ireland give the Edinburgh sports tech group a foothold in coach analytics as bodies seek cheaper, consistent review.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 24th Apr 2026
From the basketball court to the boardroom: pushing boundaries and building legacies at Infobip
Partner Programmes

From the basketball court to the boardroom: pushing boundaries and building legacies at Infobip

From war-time basketball courts to steering Infobip's EMEA engine, a former “assist queen” shows how giving to others drives global growth.

By Alma Numić • 4 min read • Thu, 5th Mar 2026
Dreame unveils whole-home smart ecosystem at CES 2026
Internet of Things

Dreame unveils whole-home smart ecosystem at CES 2026

Dreame debuts its first whole-home smart ecosystem at CES 2026, expanding from robot vacuums into appliances, wearables and outdoor tech.

By Sean Mitchell • 4 min read • Sun, 4th Jan 2026
How the Orlando Magic are reinventing fandom with data and AI
Data Analytics

How the Orlando Magic are reinventing fandom with data and AI

The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.

By Sean Mitchell • 5 min read • Thu, 8th May 2025
Orlando Magic expand SAS AI partnership to personalise fan experience
Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025

Stories from Other Regions

Basketball stories

FC Bayern partners with Celonis to boost operations with AI
Human Capital Management

FC Bayern partners with Celonis to boost operations with AI

Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.

By Melania Watson • 3 min read • Fri, 9th May 2025
Everything we know so far about NBA 2K23
Gaming

Everything we know so far about NBA 2K23

As excitement for the next iteration of 2K Games' NBA basketball series builds, some new information on the upcoming game, NBA 2K23, has been released.

By Darren Price • 4 min read • Fri, 15th Jul 2022
Tech takes courtside seat at secondary school basketball
Unitec

Tech takes courtside seat at secondary school basketball

Auckland schools basketball competition introduces innovative tech to help players develop their skills on court.

By Matthew Bain • 2 min read • Thu, 25th May 2017