Yotpo Stories

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Yotpo stories

Mailchimp boosts eCommerce tools with wider SMS rollout

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026

Global Stories

Yotpo stories

Customer Experience

Wassist raises USD $1.1 million for WhatsApp commerce

The London startup aims to help smaller retailers turn WhatsApp chats into sales as it begins growth with fresh pre-seed funding.

By Sofiah Nichole Salivio • 5 min read • Wed, 10th Jun 2026

Customer Experience

Why eCommerce brands need to rethink Black Friday/Cyber Monday

eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.

By Jasmine Allen • 5 min read • Tue, 15th Oct 2024

Customer Experience

Yotpo appoints Adam Ioakim as General Manager for Asia-Pacific

Yotpo appoints Adam Ioakim as GM for APAC, aiming to strengthen growth in the region and expand the Yotpo team.

By Imee Dequito • 3 min read • Mon, 9th Oct 2023

Job moves

Yotpo appoints Ben Eatwell as new APAC marketing director

Yotpo appoints Ben Eatwell as Marketing Director for APAC, aiming to expand their retention marketing platform to a broader range of retail businesses.

By Sean Mitchell • 2 min read • Thu, 23rd Mar 2023