Sports Technology (SportsTech) stories - Page 3
Oracle Red Bull Racing adopts cloud suite to boost F1 operations
Fri, 27th Jun 2025
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digital transformation
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cx
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martech
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.
Meta & Oakley launch AI sports glasses from USD $399
Tue, 24th Jun 2025
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agentic ai
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meta
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surfing
Meta and Oakley launch AI-powered sports glasses starting at USD $399, featuring a 3K camera, AI assistant, and water resistance for athletes worldwide.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
Apple unveils watchOS 26 with new design & smart features
Tue, 10th Jun 2025
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wearables
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api
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apple
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
How the Orlando Magic are reinventing fandom with data and AI
Thu, 8th May 2025
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
TCS partners with Paris Marathon to revolutionise race tech
Wed, 2nd Apr 2025
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data analytics
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digital transformation
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ai
Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.
TeamViewer partners with F1 Academy to empower women
Wed, 12th Mar 2025
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uc
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collaboration
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sports
TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.
Max Polaczuk leads AI innovation at Black Pearl Group
Wed, 12th Mar 2025
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ai
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ml
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esports
Black Pearl Group has appointed Max Polaczuk as Vice President of Artificial Intelligence, signalling a major shift towards an AI-centric business strategy.
Proto appoints Todd Bouman as CEO amid rapid expansion
Mon, 17th Feb 2025
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edutech
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samsung
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hp
Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.
PPDS extends partnership with Oracle Red Bull Racing team
Thu, 23rd Jan 2025
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uc
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digital signage
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displays
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
Tape Ark partners with Google Cloud to digitise sports broadcasts
Wed, 10th Apr 2024
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public cloud
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cloud services
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digitisation
Tape Ark collaborates with Google Cloud to digitise a massive tape-based sports broadcast archive, providing fans access to historical footage and creating new income streams for broadcasters.
Wasabi AiR launches AI-powered media storage to boost efficiency
Tue, 9th Apr 2024
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storage
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surveillance
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digital transformation
Wasabi Technologies launches Wasabi AiR, an AI-powered media storage platform offering automatic tagging and transcription with pay-only-for-storage pricing.
XRii unveils sports marketing campaigns using AR and VR
Fri, 11th Aug 2023
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digital transformation
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cx
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martech
The company reveals how sports clubs are creating innovative and impactful digital experiences with experiential marketing that drive results.