Social Media stories
Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.
Google's Gemini app can now spin 30-second AI songs from text or images using its new Lyria 3 model, with built-in SynthID watermarks.
Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.
INTERPOL's Africa cybercrime blitz nets 651 arrests, seizes 2,341 devices and recovers USD $4.3m after scams linked to USD $45m losses.
Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.
Ghost broking scams are shifting from motorists to SMEs, with cases up 22% and average losses topping GBP £2,000 per affected business.
Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.
Australian staff are driving office AI use, saving hours weekly and quietly bypassing policies as employers race to catch up with demand.
AI and unified commerce will become core to Australian retail by 2026, as rising expectations force investment in real-time systems.
M2M Data Connect launches AI-powered travel eSIM that buyers can activate in under a minute directly via WhatsApp, Instagram and Messenger.
UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.
RØDE brings Bluetooth Direct Connect to Wireless GO Gen 3 and Wireless PRO, letting creators record directly to iPhones via its Capture app.
Music fans are warned over a surge in fake ticket scams, with more than 11,000 reports and GBP £11.5 million lost in just 13 months.
Phishing and smishing scams in the Philippines surged in 2025, with phishing sites jumping 423% as fraud shifts to mobile and social media.
TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.