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Monetisation Stories - Page 3

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Monetisation stories

PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
BigAds gets $140,000 boost from Avalanche for blockchain ads
Gaming

BigAds gets $140,000 boost from Avalanche for blockchain ads

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

By Catherine Knowles • 3 min read • Thu, 16th Oct 2025
Xsolla unveils LiveOps suite to boost D2C game monetisation
Low code & No code

Xsolla unveils LiveOps suite to boost D2C game monetisation

Xsolla launches its LiveOps Management Suite, a no-code tool to help game developers boost direct-to-consumer monetisation with real-time campaign management.

By Catherine Knowles • 4 min read • Fri, 15th Aug 2025
Xsolla launches Unity SDK to boost direct game monetisation
Customer Experience

Xsolla launches Unity SDK to boost direct game monetisation

Xsolla has launched a new Unity SDK to help developers monetise games directly, with cross-platform support and over 1,000 payment methods worldwide.

By Catherine Knowles • 3 min read • Fri, 15th Aug 2025
Xsolla updates Web Shop for mobile games to boost direct revenue
Gaming

Xsolla updates Web Shop for mobile games to boost direct revenue

Xsolla updates its Web Shop for mobile games, boosting direct revenue with new features that enhance monetisation and player retention for studios worldwide.

By Catherine Knowles • 3 min read • Fri, 15th Aug 2025
GlobalLogic joins AI-RAN Alliance to boost AI in telecom networks
Network Infrastructure

GlobalLogic joins AI-RAN Alliance to boost AI in telecom networks

GlobalLogic has joined the AI-RAN Alliance to enhance AI integration in radio access networks, boosting automation, efficiency and new revenue opportunities in telecoms.

By Catherine Knowles • 3 min read • Wed, 18th Jun 2025
Taboola unveils DeeperDive to help publishers monetise AI search
Network Infrastructure

Taboola unveils DeeperDive to help publishers monetise AI search

Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.

By Catherine Knowles • 4 min read • Thu, 12th Jun 2025
Jenny Welsh joins UniTaskr to drive global growth, diversity
Marketing Technologies

Jenny Welsh joins UniTaskr to drive global growth, diversity

Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.

By Jed Nykolle Harme • 3 min read • Thu, 12th Jun 2025
AI & hybrid pricing drive double subscription growth rates
Digital Transformation

AI & hybrid pricing drive double subscription growth rates

Businesses adopting AI with hybrid pricing models see subscription growth rates double, outperforming those who do not adjust pricing alongside AI integration.

By Shannon Williams • 4 min read • Fri, 6th Jun 2025
Moloco & Xiaomi join forces to boost global ad targeting
Marketing Technologies

Moloco & Xiaomi join forces to boost global ad targeting

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

By Catherine Knowles • 3 min read • Wed, 4th Jun 2025
Nexxen unveils nexAI suite to transform advertising with AI
Marketing Technologies

Nexxen unveils nexAI suite to transform advertising with AI

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

By Sean Mitchell • 3 min read • Mon, 28th Apr 2025
CFOs face challenges turning AI investments into business profits
Digital Transformation

CFOs face challenges turning AI investments into business profits

A study reveals 71% of global CFOs struggle to monetise AI despite recognising its critical role, with only 29% having effective revenue models in place.

By Shannon Williams • 3 min read • Thu, 24th Apr 2025
Auctane streamlines billing with expanded BillingPlatform use
Marketing Technologies

Auctane streamlines billing with expanded BillingPlatform use

Auctane is expanding its use of BillingPlatform to streamline billing and financial reporting across its growing suite of shipping products worldwide.

By Melania Watson • 3 min read • Thu, 17th Apr 2025

Stories from Other Regions

Monetisation stories

M3ter adds AWS Marketplace integration for complex SaaS pricing
Software-as-a-Service

M3ter adds AWS Marketplace integration for complex SaaS pricing

m3ter launches integration for AWS Marketplace, enabling ISVs to implement complex SaaS pricing without heavy engineering or losing pricing design control.

By Kaleah Salmon • 3 min read • Mon, 4th Aug 2025
TokenVisor aims to optimise monetisation of AMD GPU LLM neoclouds
Semiconductors

TokenVisor aims to optimise monetisation of AMD GPU LLM neoclouds

Embedded LLM and AMD launch TokenVisor, a platform to help GPU neocloud providers monetise and manage Large Language Model workloads efficiently.

By Catherine Knowles • 3 min read • Tue, 8th Jul 2025
Titan OS expands with Vestel deal & new TV ad measurement tools
Data solutions

Titan OS expands with Vestel deal & new TV ad measurement tools

Titan OS partners with Vestel to power smart TVs for UK retailer Currys and launches tools to boost ad performance measurement on connected TV devices.

By Kaleah Salmon • 3 min read • Fri, 27th Jun 2025
YouTube marks 20 years as top platform for influencer spend
Marketing Technologies

YouTube marks 20 years as top platform for influencer spend

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025