Mobile gaming stories

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

As 2026 looms, studios find the real growth constraint is not equity or debt, but the reliability of revenue fuelling user acquisition.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

Apple unveils iPhone 17 Pro and Pro Max with new aluminium design, A19 Pro chip, enhanced cameras, longer battery life, and Wi-Fi 7 support.

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.

Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.

Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.

AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.

Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.

Samsung has unveiled the Galaxy S25 series, featuring AI advancements, enhanced camera capabilities, and robust security, now available for pre-order.