Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Pacvue adds Reddit Ads to unify retail media planning
Last month
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Multiply raises USD $9.5m for self-learning B2B ads
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Trust as a measurable asset for CMOs in the age of AI
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Adobe & Nvidia deepen AI pact for creative workflows
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Zapier data shows AI is now infrastructure for leads
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
Shopify, Klaviyo deepen tie-up for global eCommerce
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crm
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digital transformation
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cx
Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
CData boosts Connect AI with secure MCP agent tools
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virtualisation
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devops
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data analytics
CData upgrades Connect AI with managed MCP tools, tightening data access, identity controls and live connectivity for enterprise agents.
Wise predicts agentic AI shift in business by 2026
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uc
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data protection
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data analytics
Wise forecasts that by 2026 agentic AI will run core business tasks, pushing firms to embed tools, tighten oversight and rethink outsourcing.
Global Day of Unplugging pushes brands to cut noise
Last month
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Dell email mixes payment-style header with promos
Last month
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
Trust, transformation and the women leading modern client partnerships
Last month
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crm
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
LiveRamp unveils AI agents for data-driven marketing
Last month
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
35 years of marketing in technology: A front-row seat to change
Last month
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crm
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data analytics
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digital transformation
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
Typeface unveils AI engine for governed marketing at scale
Last month
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devops
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martech
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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
AI spend surges but marketers struggle to generate value
Sat, 28th Feb 2026
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digital transformation
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cx
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martech
Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
Infobip unveils AgentOS to power AI-first customer service
Fri, 27th Feb 2026
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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
Sinch unveils AI agent tools for customer engagement
Fri, 27th Feb 2026
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uc
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data protection
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digital transformation
Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
Kentico reveals Site of the Year 2025 award winners
Fri, 27th Feb 2026
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saas
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edutech
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manufacturing
Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.
AXL & PUSH launch STRATIS agentic AI for marketers
Fri, 27th Feb 2026
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data analytics
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martech
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risk & compliance
AXL and PUSH Media launch STRATIS, an agentic AI “OS” giving marketers a unified, human-governed hub for real-time decisions across channels.
Google & Klaviyo deepen AI pact for agentic commerce
Thu, 26th Feb 2026
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.