Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Aurasell unveils AI-native GTM OS overlay for CRMs
Today
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marketing automation
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
European marketers plan to simplify martech stacks
Yesterday
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marketing automation
European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.
Wesfarmers partners Google Cloud to expand AI in retail
Yesterday
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marketing automation
Wesfarmers has struck a multi-year deal with Google Cloud to deploy agentic AI across Kmart, Officeworks, Priceline and OnePass stores.
Shirofune adds Reddit Ads to its omnichannel ad suite
Yesterday
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marketing automation
Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.
Retailers cut Valentine’s discounts as browsing rises
2 days ago
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marketing automation
Online Valentine’s discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.
Infobip boosts WhatsApp marketing ROI with new API tools
2 days ago
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marketing automation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Shirofune adds Reddit Ads to unify US campaign tools
3 days ago
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marketing automation
Shirofune has integrated Reddit Ads into its automation platform, letting US marketers manage Reddit alongside major digital channels.
Sendr unveils AI videos to rescue abandoned baskets
3 days ago
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marketing automation
UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.
Ramadan 2025 reshapes Southeast Asia shopping journeys
3 days ago
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marketing automation
Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.
Collage names co founder Ross Durbin as chief executive
3 days ago
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marketing automation
Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.
Oracle adds AI agents across CRM & supply chain apps
4 days ago
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marketing automation
Oracle has embedded free prebuilt AI agents across its Fusion apps to automate CRM and supply chain tasks from campaign design to logistics.
LoopMe audience data joins Evorra marketplace in Australia
4 days ago
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marketing automation
LoopMe plugs 23m Australian audience profiles into Evorra’s marketplace, enabling AI-powered segment building and activation across channels.
Marketers: Get ready to AI-proof your careers
4 days ago
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marketing automation
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Mailchimp boosts eCommerce tools with wider SMS rollout
4 days ago
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marketing automation
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Optimizely named a Leader in 2026 Gartner Quadrant
4 days ago
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marketing automation
Optimizely secures Leader spot in Gartner’s 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.
Exclusive: How email still reigns supreme for small business marketing
4 days ago
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marketing automation
Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.
Global Rev Gen names Bosco Anthony chief executive officer
5 days ago
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marketing automation
Global Rev Gen appoints Bosco Anthony as CEO to spearhead national expansion, AI-led products and integrated media, creative and video services.
Airstride unveils Carmen AI to automate partner recruiting
Last week
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marketing automation
Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.
Canva brings brand-safe design generation into ChatGPT
Last week
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marketing automation
Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.
Anthropic plugins accelerate the shift to AI agents
Last week
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marketing automation
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.