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Kantar Stories - Page 2

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Kantar report reveals key marketing trends for 2025
Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024
Bain, Kantar, and Qualtrics launch global standards for CX
Customer Experience

Bain, Kantar, and Qualtrics launch global standards for CX

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

By Sean Mitchell • 3 min read • Tue, 8th Oct 2024
YouTube & Amazon top ad platforms while X sees decline
Marketing Technologies

YouTube & Amazon top ad platforms while X sees decline

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

By Kaleah Salmon • 3 min read • Fri, 6th Sep 2024
Gen Z drives demand for AI-powered smartphones, says Kantar data
Data Analytics

Gen Z drives demand for AI-powered smartphones, says Kantar data

Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.

By Catherine Knowles • 3 min read • Thu, 9th May 2024
Cint appoints Vanessa Adams as VP of Measurement
Digital Entertainment

Cint appoints Vanessa Adams as VP of Measurement

Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.

By Tom Raynel • 2 min read • Mon, 3rd Apr 2023

Stories from Other Regions

Kantar stories

Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025
Kantar reveals rise in UK ad-supported streaming tiers
Marketing Technologies

Kantar reveals rise in UK ad-supported streaming tiers

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.

By Catherine Knowles • 3 min read • Fri, 31st Jan 2025
Kantar & LiveRamp expand partnership for ad targeting
Data Protection

Kantar & LiveRamp expand partnership for ad targeting

Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.

By Kaleah Salmon • 2 min read • Fri, 29th Nov 2024
Vodafone ranked UK's most valuable brand in Kantar survey
Fintech

Vodafone ranked UK's most valuable brand in Kantar survey

Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.

By Gaurav Sharma • 4 min read • Fri, 6th Oct 2023
Kiwis know security is important, but they're not doing much about it
Endpoint Protection

Kiwis know security is important, but they're not doing much about it

Despite high awareness of online threats, a Kantar TNS survey finds many New Zealanders neglect basic security measures like using antivirus software.

By Sara Barker • 2 min read • Thu, 21st Mar 2019
Mobile OS market: Android continues to dominate Asia but Apple holds the US
Apple

Mobile OS market: Android continues to dominate Asia but Apple holds the US

The latest smartphone OS data from Kantar Worldpanel ComTech has revealed Android and iOS are continuing to increase their share of most markets.

By Ashton Young • 3 min read • Fri, 16th Jun 2017