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Kantar stories
Optimizing performance. Forgetting meaning
Last week
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clean technologies
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sustainability
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iwd
Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.
YouTube sets 2026 agenda on creators, kids & AI tools
Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
AI agents to reshape brand discovery by 2026, says Kantar
Tue, 23rd Dec 2025
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martech
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partner programmes
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digital twins
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Qualtrics unveils refreshed Partner Programme & tiered tracks
Tue, 29th Jul 2025
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cx
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martech
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hcm
Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.
YouTube at 20: Canadian creators reflect on culture & growth
Wed, 23rd Apr 2025
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digital entertainment
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youtube
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netflix
YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.
Carrie Parker named Chief Marketing Officer at Medallia
Tue, 25th Mar 2025
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saas
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cx
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martech
Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.