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City Chic sees lower returns in Mys Tyler FitCheck
Customer Experience

City Chic sees lower returns in Mys Tyler FitCheck

Returns on City Chic's online sales fell 7.5% in a pilot, suggesting creator-led fit reviews could ease a costly problem for retailers.

By Sofiah Nichole Salivio • 4 min read • Yesterday
MovieMe launches pay-per-minute streaming platform
Social Media

MovieMe launches pay-per-minute streaming platform

Subscription-fatigued viewers in more than 90 countries can now pay only for time watched as MovieMe shares 70% of viewing revenue with creators.

By Sofiah Nichole Salivio • 3 min read • Last week
WARC says brands need social & emotional strategies
Social Media

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • This month
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last month
Disneyland Paris tops Europe travel brands on social media
Instagram

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Last month
Haaland tops US World Cup sentiment in social media
YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month
Asia-Pacific travellers face confidence gap in bookings
Social Media

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last month

Stories from Other Regions

Influencer Marketing stories

RoboShare plans robot party for Dustytherapper event
Risk & Compliance

RoboShare plans robot party for Dustytherapper event

The proposed private party could give RoboShare an early test of its robot-rental model, with terms and venue details still undecided.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Maebe overtakes Nike & Adidas in Instagram ranking
eCommerce

Maebe overtakes Nike & Adidas in Instagram ranking

The brand's rapid rise signals founder-led labels can outpace global names on Instagram, despite far lower content volumes.

By Sofiah Nichole Salivio • 4 min read • Last week
Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • This month
Dupe culture is creating a new challenge for toy and gaming brands
Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • This month
China's commerce models reshape retail worldwide, NIQ says
Omnichannel

China's commerce models reshape retail worldwide, NIQ says

Asia Pacific is driving a retail shift as live, social and quick commerce from China spread into shopping habits worldwide.

By Karen Joy Bacudo • 4 min read • This month
Most crypto social posts breach FCA rules, study finds
Crypto

Most crypto social posts breach FCA rules, study finds

UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.

By Joseph Gabriel Lagonsin • 4 min read • This month
Kiko nearly matches Charlotte Tilbury with fewer creators
Social Media

Kiko nearly matches Charlotte Tilbury with fewer creators

A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.

By Sofiah Nichole Salivio • 3 min read • This month
Markable launches AI video & 3D tools for creators
Software-as-a-Service

Markable launches AI video & 3D tools for creators

Creators can now turn raw clips into shoppable videos as social commerce firms race to capture a market forecast to top USD $100 billion in 2026.

By Sean Mitchell • 4 min read • This month
Nuggit launches GBP £5 million fund for UK YouTubers
Artificial Intelligence

Nuggit launches GBP £5 million fund for UK YouTubers

UK YouTube creators can now tap growth capital and operational support without surrendering ownership, as Nuggit targets a fast-maturing sector.

By Sofiah Nichole Salivio • 4 min read • Last month
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last month
AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last month