Dan Surtees stories

Dan Surtees explores how evolving shopper behavior, emerging technologies and shifting promotional strategies are reshaping modern retail. His writing focuses on the intersection of data, marketing and customer experience, with a particular eye on how retailers adapt to new tools and expectations.

By reading Dan’s stories, you’ll gain insight into how trends like AI-powered search, influencer-driven discovery and increasingly complex deals affect both shoppers and retailers. His work helps readers understand the operational and strategic challenges behind the scenes, and what it takes to create clear, compelling and profitable customer experiences in a rapidly changing landscape.