Customer Loyalty stories

Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.

A woman cybersecurity leader urges Canadians to claim their digital identity, push employers on cyber benefits and demand safer businesses.

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

Rogers and Mastercard unveil Canada's first World Legend credit card, blending 3% cash back with travel, roaming and VIP entertainment perks.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

Retailers risk USD $796bn in losses from returns and shrink in 2025, with omnichannel gaps fuelling preventable fraud and abuse.

Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.

KnowBe4 appoints former DocuSign executive Kelly Morgan as chief customer officer to steer global client strategy amid rising AI security risks.

Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

Nebula launches an Impact Rewards scheme that ties partner renewal perks to carbon credits, social housing upgrades and service governance.

In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.

Qualtrics appoints Oracle veteran Jason Maynard as CEO to spearhead AI expansion and steer its pending USD $6.75 billion Press Ganey deal.

Address validation on Shopify cuts failed deliveries, trims shipping costs and boosts loyalty by ensuring accurate, standardised customer data.

Qualtrics appoints former Oracle executive Jason Maynard as CEO to spearhead AI-driven growth and a USD $6.75 billion Press Ganey deal.

Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.

Wise forecasts five shifts to speed up cross-border payments by 2026, as new rules, tech links and customer demands reshape the market.