Creative Technologies stories
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
impact.com deepens YouTube tie-up for creator marketing
Today
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martech
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digital entertainment
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youtube
impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.
Explainer: How Adobe is building agentic marketing
Today
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Adobe unveils seven AI marketing workflow prototypes
Yesterday
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devops
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data analytics
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cx
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
When identity becomes the payment rail
2 days ago
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data protection
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digital transformation
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fintech
EU wallet rules could turn digital identity into the next payments backbone, forcing banks to rethink onboarding, fraud and customer trust.
Adobe launches CX Enterprise for AI marketing workflows
2 days ago
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Peer Software expands partner programme for hybrid file data
2 days ago
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storage
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data protection
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hybrid cloud
Peer Software deepens channel push with enhanced Partner Programme, adding incentives, training and a file analysis tool for hybrid environments.
OpenAI launches ChatGPT Images 2.0 with API access
3 days ago
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digital transformation
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martech
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personalisation
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
Impact.com deepens YouTube tie-up for creator marketing
3 days ago
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
Adobe names winners of 2026 Experience Maker Awards
3 days ago
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
OWC launches first certified Thunderbolt 5 SSD enclosure
3 days ago
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data protection
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pc hardware
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digital media
OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.
MacDrive 12 adds encrypted APFS support for Windows
3 days ago
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storage
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data protection
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encryption
MacDrive 12 brings encrypted APFS read and write support to Windows, easing cross-platform file access for mixed Mac and PC teams.
Hyland launches AI tools for finance, SAP & education
3 days ago
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edutech
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document management
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digital transformation
Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.
Exclusive: How Adobe showcases its innovation engine
4 days ago
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devops
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digital transformation
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cx
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Conductor launches AgentStack for AI search visibility
4 days ago
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe adds brand intelligence to GenStudio marketing tools
4 days ago
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ecm
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cx
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martech
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Canva & Klaviyo launch one-click email template link
4 days ago
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crm
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cx
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
RØDE unveils Sonaura mic tech, wireless gear & software
Last week
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biometrics
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digital entertainment
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windows
RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
Blackmagic adds Apple Watch control to iPhone camera app
Last week
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wearables
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ios
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apple iphone
Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
FlightHub launches football flight search & travel hub
Last week
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cx
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martech
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marketing
FlightHub unveils football match flight search and a new travel content hub as it targets fans planning trips around tournament host cities.
The Real World launches expert-approved Campus certificate
Last week
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edutech
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iam
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ai
The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.