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Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Australian family cozy gathering around table viewing photo books calendars

Tinybeans launches private Photo Store for easy family keepsakes

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creative technologies
Tinybeans launches a privacy-focused Photo Store on its iOS app, letting Aussie families print photo books and calendars from AUD $32.99, all made locally.
Artist desk traditional art supplies blended with digital tools stylus tablet ai shapes

Adobe deepens AI strategy with hybrid models & agentic tools

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creative technologies
Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.
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Globant & Riot Games team up to boost esports with new tech

Last week
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creative technologies
Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.
Australian family engaged with smartphones tablets laptops digital icons online activity

Australians spend 41 hours weekly online as digital ad spend surges

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creative technologies
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
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Qualtrics bolsters AI leadership team & pledges USD $500 million

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creative technologies
Qualtrics appoints AI veterans and pledges USD $500 million to advance purpose-built AI for transforming customer and employee experience management.
Business executive analyzing data charts technology marketing ai strategy

B2B tech CMOs face pressure to prove ROI amid wider remits

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creative technologies
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
Malaysian family in living room watching tv alarmed by online scam alerts

CelcomDigi reaches 4 million with anti-scam campaign on TV & online

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creative technologies
CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.
Rode

RØDE unveils Wireless Micro Camera Kit for versatile audio

Last month
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creative technologies
RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.
British shopper fast online purchase laptop shopping bags shield trust efficiency uk digital shopping

UK consumers prioritise trust & speed in digital purchases

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creative technologies
UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.
Modern photography studio digital production minimalist creative space

Tall launches AI Virtual Studio to revolutionise brand visuals

Last month
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creative technologies
Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.
Creative workspace artists sketching designers using digital tablets abstract ai patterns

Exclusive: Bosch on blending AI with human creativity

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creative technologies
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
Creative agency workspace designers collaborating digital tools automation

Exclusive: The future of creative agencies as platforms

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creative technologies
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
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Exclusive: Adobe’s Firefly is to reshape creative pipelines

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creative technologies
Adobe’s Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Creative workspace computer design software ai assistant helping person editing graphics

Our view on Agentic AI: AI assistants that work for you, in your favorite apps

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creative technologies
Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.
Colorful digital illustration australian creators laptops tablets creative workspace

Australian creators embrace generative AI to grow & innovate

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creative technologies
Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.
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Adobe brings conversational AI Assistant to Express for creators

Last month
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creative technologies
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
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Adobe unveils GenStudio upgrades to boost AI-driven content creation

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creative technologies
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
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Adobe brings Premiere tools to YouTube Shorts for mobile creators

Last month
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creative technologies
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
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Adobe unveils Firefly Foundry for custom on-brand AI content

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creative technologies
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
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Adobe launches AI assistants & creative tools across platforms

Last month
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creative technologies
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.