Consumer Trust stories
AI-boosted scams piggybacking on tariff and cost-of-living fears are eroding Canadians' trust in everyday digital messages, Interac warns.
OpenAI's move to add ads to ChatGPT in the US is sparking Canadian fears over trust, data use and a possible ad-driven AI future.
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.
Virgin Media O2 paid GBP £6.6m to customers for 85,500 unwanted devices in 2025, highlighting e-waste risks and data security fears.
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.
Survey finds many Australians shrug off data breach warnings, seeing cyber attacks as inevitable despite rising risks and tailored support calls.
UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
Poor product data is costing Indian eCommerce about INR ₹5,000 crore a year in lost margins and returns, a new sector-wide study warns.
Auckland startup Wallo Pay launches open banking service, targeting card surcharges it says drain over USD $1 billion a year from NZ.
FinTech Australia urges Canberra to open tenders to smaller players and revamp startup funding settings in its pre-budget pitch.
Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.
UK founders tip most startups to be AI‑first by 2030 as they swallow a mounting 16% 'trust tax' on security and digital verification.