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Channel marketing stories
Retailers brace for AI search and complex deal discovery
4 days ago
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digital transformation
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cx
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martech
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
GTIA launches Innovate Awards for AI-led IT service
Last week
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digital transformation
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cx
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martech
GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
Innovid adds Reddit ads to unified social workflow
Last month
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martech
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partner programmes
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rpa
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Identity Digital leader named in CRN 2026 Channel Chiefs
Last month
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saas
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cx
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martech
Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.
Keeper Security unveils its 2026 MSP PAM partner push
Last month
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hybrid cloud
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pam
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cloud security
Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.
Portnox unveils global channel push with new VP hire
Fri, 16th Jan 2026
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saas
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firewalls
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digital transformation
Portnox launches structured global channel programme and hires veteran Kristen Knight as VP of Channel Sales to spearhead partner growth.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.