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Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Wed, 13th May 2026
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Thu, 7th May 2026
ThreatDown names finance & marketing chiefs to drive growth
Fintech

ThreatDown names finance & marketing chiefs to drive growth

The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 7th May 2026
HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Spalba appoints Erica Seo as Business Head for APAC
Digital Transformation

Spalba appoints Erica Seo as Business Head for APAC

Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.

By Sean Mitchell • 3 min read • Tue, 28th Apr 2026
Hyland appoints Tracy Roccasalva as Marketing Chief
Document Management

Hyland appoints Tracy Roccasalva as Marketing Chief

The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.

By Sofiah Nichole Salivio • 3 min read • Tue, 28th Apr 2026

Stories from Other Regions

B2B Marketing stories

INVT launches three products at Goa strategy event
Partner Programmes

INVT launches three products at Goa strategy event

India is becoming a bigger focus for INVT as it courts distributors and industrial buyers with new automation and energy products.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Mark Tarre • 6 min read • Wed, 13th May 2026
How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Mark Tarre • 6 min read • Wed, 13th May 2026
Apex wins Marketing Team of the Year at Network Group
Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 11th May 2026
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Fri, 8th May 2026
Corporate lunches shape client trust, says psychologist
Customer Experience

Corporate lunches shape client trust, says psychologist

Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.

By Sofiah Nichole Salivio • 5 min read • Thu, 7th May 2026
Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Wed, 6th May 2026
The death of the backlink: Why PR is now the most powerful SEO tool you have
Marketing Technologies

The death of the backlink: Why PR is now the most powerful SEO tool you have

AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.

By Cooper Frost • 4 min read • Mon, 4th May 2026
AI saves marketers time but not strategy, survey says
Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Apr 2026
Build or buy? How companies should manage external communications
Social Media

Build or buy? How companies should manage external communications

For many B2B firms, a hybrid communications model is cheaper than hiring in-house specialists and offers sharper market insight across Southeast Asia.

By Patrick Keenan • 4 min read • Tue, 28th Apr 2026