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Advertising Technologies (Adtech) Stories - Page 19

Canadian Stories

Advertising Technologies (Adtech) stories

Surveillance, AI and the security gaps behind the camera
Data Protection

Surveillance, AI and the security gaps behind the camera

As facial analytics quietly spread through public spaces, Canadians face urgent questions over privacy, consent and digital surveillance.

By Jake MacAndrew • 7 min read • Sat, 21st Feb 2026

Global Stories

Advertising Technologies (Adtech) stories

Canva buys Cavalry & MangoAI, appoints algorithms chief
DevOps

Canva buys Cavalry & MangoAI, appoints algorithms chief

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

By Sean Mitchell • 4 min read • Thu, 26th Feb 2026
Brands pivot to integrations in virtual worlds shift
Gaming

Brands pivot to integrations in virtual worlds shift

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

By Shannon Williams • 4 min read • Thu, 26th Feb 2026
TechnologyOne unveils AI Guide for councils, students
Software-as-a-Service

TechnologyOne unveils AI Guide for councils, students

TechnologyOne launches Guide, an AI assistant to streamline council services and student support across Australia and New Zealand.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026
Multiverse hires Jay Richman as Chief Product Officer
Customer Experience

Multiverse hires Jay Richman as Chief Product Officer

Multiverse names ex-Amazon and Spotify leader Jay Richman CPO as revenue tops USD $100 million and its AI learning platform rapidly scales.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
New Zealand tightens rules for therapeutic, health ads
Marketing Technologies

New Zealand tightens rules for therapeutic, health ads

New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.

By Karen Joy Bacudo • 4 min read • Wed, 25th Feb 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Mobile app installs & sessions keep climbing in 2025
Gaming

Mobile app installs & sessions keep climbing in 2025

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Zitcha names Steve Biddle Chief Commercial Officer
Marketing Technologies

Zitcha names Steve Biddle Chief Commercial Officer

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

By Sean Mitchell • 3 min read • Mon, 23rd Feb 2026
Super Bowl study shows ad views don't equal recall
Marketing Technologies

Super Bowl study shows ad views don't equal recall

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

By Sofiah Nichole Salivio • 4 min read • Sat, 21st Feb 2026
Taboola names Krishan Bhatia first chief business officer
Marketing Technologies

Taboola names Krishan Bhatia first chief business officer

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
How UA financing levels the playing field in mobile
Gaming

How UA financing levels the playing field in mobile

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

By Elena Egorova • 5 min read • Thu, 19th Feb 2026
Innovid adds Reddit ads to unified social workflow
Marketing Technologies

Innovid adds Reddit ads to unified social workflow

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Feb 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories

Adlook reshapes UK & EMEA leadership to drive growth
Marketing Technologies

Adlook reshapes UK & EMEA leadership to drive growth

Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Feb 2026
The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026
StackAdapt links with Experian to power UK ad targeting
Data Protection

StackAdapt links with Experian to power UK ad targeting

StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.

By Catherine Knowles • 3 min read • Wed, 18th Feb 2026