Rogers, Mastercard launch premium World Legend card

Rogers Bank and Mastercard have launched the Rogers Red World Legend Mastercard, which they describe as the first World Legend Mastercard product available in Canada.

Mastercard positions World Legend at the top of its consumer card tiers, targeting customers who spend on travel, dining and entertainment. Rogers Bank is linking the product to its broader telecoms and media services, including wireless roaming and subscriptions.

"We're proud to be the first in Canada to offer the World Legend Mastercard and to provide Canadians a suite of benefits that no other card can match," said Nick Bednarz, Chief Executive Officer, Rogers Bank. "With this new card, customers get more value out of their Rogers services, combined with Mastercard's global benefits."

Cash back

A central feature is a higher redemption rate for Rogers customers when rewards are used on Rogers products and services. When redeeming toward eligible Rogers purchases, customers receive a 3% cash-back value.

The card also earns cash back on purchases made globally and includes no foreign exchange fees when travelling, according to Rogers Bank.

Entertainment credits

Rogers is positioning the card as a way to connect payment rewards with its entertainment offerings. Cardholders get access to Rogers Beyond the Seat, which is used for ticket access and related experiences.

Cardholders also receive a USD $200 annual entertainment credit for streaming and TV services, including Rogers Xfinity and Sportsnet+.

Roaming and dining

Eligible Rogers wireless customers receive 10 Roam Like Home days each year at no cost for travel outside Canada.

For dining, the card includes access to exclusive reservations at selected restaurants. The companies positioned this as part of a broader set of experience-led benefits.

"Canadians are seeking more than rewards - they expect personalised benefits, insider access and VIP treatment that brings the exceptional into the everyday," said Craig Reiff, Senior Vice President, Core Payments, Mastercard Canada. "With the Rogers Red World Legend Mastercard, and The Mastercard Collection, we're unlocking premium experiences, access and value that help cardholders live bigger, bolder and get closer to the passions that drive them."

Mastercard Collection

The launch also introduces The Mastercard Collection to Canadian cardholders across World, World Elite and World Legend products. The programme includes dining, entertainment and travel benefits.

At launch, the benefits are available to Canadian cardholders travelling internationally. Mastercard expects local benefits to be added throughout 2026 and beyond.

The move signals a broader push by Mastercard and its issuing partners to bundle lifestyle access with card products. In Canada, issuers have used streaming credits, travel insurance and accelerated earn rates to compete for higher-spending customers. Rogers Bank is taking a similar approach, adding incentives tied to its connectivity and media services.

McLaren promotion

As part of the World Legend launch, Rogers Bank and Mastercard are promoting access to events linked to the McLaren Mastercard F1 Team partnership. Rogers Red World Legend Mastercard cardholders will have a chance to win a trip to the McLaren Technology Centre in Woking, England.

The prize includes access to the McLaren Technology Centre, round-trip airfare to London, hotel accommodation and culinary experiences. Four prizes are available, with an approximate retail value of CAD $21,800 each, according to Rogers Bank.

For Rogers, the card adds another product that links financial services with its broader consumer relationships. The company operates across wireless, broadband, television and sports media, and owns Sportsnet while holding rights to major Canadian sports properties.

Rogers Bank is Rogers' financial services arm, offering credit cards and related products. Mastercard is its network partner for the launch.

Mastercard is using the World Legend tier and The Mastercard Collection to expand its premium consumer benefits portfolio. The collection applies across World, World Elite and World Legend products, with an emphasis on travel-related use and partner access that can be delivered across markets.