eCommerceNews Canada - Technology news for digital commerce decision-makers
Canada

Latest News

TripleLift finds AI standoff in advertising industry
Data Protection

TripleLift finds AI standoff in advertising industry

Most advertisers are still wary of handing creative work to AI, with trust and brand safety slowing adoption despite centralised plans.

By Sean Mitchell • 4 min read • Last week
Ayla launches video platform for smart home brands
Data Protection

Ayla launches video platform for smart home brands

Smart home makers can now add cameras and doorbells more quickly as Ayla bundles cloud recording, billing and app support into one service.

By Sofiah Nichole Salivio • 4 min read • Last week
Google adds Meridian to Analytics 360 for better ads
Data Privacy

Google adds Meridian to Analytics 360 for better ads

Advertisers may get clearer budget guidance as Google folds open-source Meridian and AI-powered signals into Analytics 360 and Ads.

By Sofiah Nichole Salivio • 3 min read • Last week
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last week
Google expands Demand Gen tools for YouTube advertisers
eCommerce

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Last week
Google expands commerce tools across Gemini & YouTube
Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Last week
Google launches Ask Advisor for ad campaign planning
Enterprise Resource Planning

Google launches Ask Advisor for ad campaign planning

The beta rollout could cut the time marketers spend juggling Google Ads and Analytics, while tying campaign decisions to shared data.

By Sofiah Nichole Salivio • 3 min read • Last week
Google adds Gemini-powered ads to AI search results
Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last week
TD launches AI model to speed mortgage applications
Digital Transformation

TD launches AI model to speed mortgage applications

The bank says underwriters can now complete work in minutes rather than 15 hours, as it rolls out agentic AI across home lending.

By Karen Joy Bacudo • 4 min read • Last week
Pattern launches Pi AI engine for eCommerce brands
Data Analytics

Pattern launches Pi AI engine for eCommerce brands

Brand partners can now automate pricing, content and inventory checks across major marketplaces as Pattern rolls out its Pi system.

By Mark Tarre • 4 min read • Last week
Merchants rush to adopt AI shopping agents, Ravelin finds
Data Protection

Merchants rush to adopt AI shopping agents, Ravelin finds

Most enterprise retailers now plan to use AI shopping agents, even as many say they are not ready for the fraud risks they bring.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Altimetrik wins three ISG life sciences digital nods
Manufacturing

Altimetrik wins three ISG life sciences digital nods

The rankings bolster Altimetrik's push to win larger contracts from drugmakers as life sciences firms seek AI that improves regulated operations.

By Mark Tarre • 3 min read • Last week
Airbnb adds car hires, hotels & World Cup experiences
Artificial Intelligence

Airbnb adds car hires, hotels & World Cup experiences

Travellers could now book more of a trip in one app as the platform adds hotels, car hires and World Cup activities.

By Mark Tarre • 4 min read • Last week
WARC spots barriers to blending brand & performance
CMO

WARC spots barriers to blending brand & performance

Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Tariff risk pushes firms towards faster freight modes
Supply Chain

Tariff risk pushes firms towards faster freight modes

Firms are increasingly using air and truck freight to dodge tariff shocks, as Infios says trade policy is reshaping supply chains.

By Karen Joy Bacudo • 4 min read • Last week
OpenAI widens ChatGPT ads pilot with self-serve tool
Data Protection

OpenAI widens ChatGPT ads pilot with self-serve tool

The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.

By Mark Tarre • 3 min read • Last week
KnowBe4 warns of World Cup scam surge ahead of 2026
Data Protection

KnowBe4 warns of World Cup scam surge ahead of 2026

Fans risk losing money and personal data as scammers exploit demand for World Cup tickets, travel bookings and visa details.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Attentive launches AI tools for RCS message rollout
Customer Experience

Attentive launches AI tools for RCS message rollout

Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Canadian firms flag AI-linked cyber risks from suppliers
Data Protection

Canadian firms flag AI-linked cyber risks from suppliers

Supplier oversight is becoming a bigger cyber priority as one in three Canadian businesses reported an AI-linked incident in the past year.

By Sofiah Nichole Salivio • 4 min read • Last week