eCommerceNews Canada - Technology news for digital commerce decision-makers
Canada

Guides

#
commerce systems
#
customer data platforms
#
data analytics
#
digital signage
#
payment technologies

Search

Stories by Zhen Jie Sim

Marketing dashboard roas coins charts analyst laptop mobile ads

PvX ROAS insights: What Is driving UA performance today

2 days ago
#
gaming
#
data analytics
#
martech
PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
Line graph multiple rising curves gamer avatars customer retention market growth gaming sector

What do good cohorts actually look like?

Fri, 31st Oct 2025
#
cx
#
martech
#
opinion
PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.