Search engines stories

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.

Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.

Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

OpenAI's Atlas browser stirs debate on AI's impact in search, raising concerns over transparency, security risks, and the future of information browsing.

Perplexity has launched its Comet browser publicly, offering AI-powered assistance in a format aiming to reshape how users explore the internet.

Cloudflare launches Content Signals Policy, enabling creators to control how AI companies use their online content, enhancing robots.txt capabilities.

Cloudflare now blocks AI crawlers by default, requiring explicit permission to access web content, giving creators control and potential compensation options.