Opinion stories - Page 22

PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.

Energy utilities must prioritise flexibility and interoperability in advanced metering infrastructure to adapt swiftly and enhance customer service for the future.

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

PvX Partners invests USD $9 million in Brainstash to accelerate global growth of the Deepstash microlearning platform with user acquisition financing.

As Cybersecurity Awareness Month highlights current risks, experts warn we must urgently prepare for quantum computing's looming threat to encryption security.

Only 25% of mid-market firms have fully deployed AI, yet stock valuations assume full adoption, revealing a gap between hype and reality in AI investment.

Microsoft releases October Patch Tuesday fixing 172 vulnerabilities, including six zero-days and final security updates for Windows 10 and Office 2016-2019.

Google Cloud launches Gemini Enterprise, a platform to bring advanced AI tools and automation to all staff across businesses globally.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Global tech firms often assume Canadian markets mirror Anglo counterparts, but success demands PR strategies tailored to Canada's unique media and cultural landscape.

Google launches a virtual try-on tool in Canada, letting shoppers upload photos to see how clothes fit before buying online.

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.

Integrating application security into DevSecOps is vital for managing risks and speeding AI-driven software delivery without overwhelming developers.

AI is reshaping cyber security, boosting defence yet enabling advanced threats; Canadian organisations must balance innovation with heightened vigilance.

Google partners with the University of Waterloo, donating CAD $1 million to advance AI-driven learning and work readiness through a new Google Chair and student labs.

Google Drive for desktop now uses AI to detect ransomware, halt file syncing, and help users quickly restore files to prevent data loss and disruption.

Dwolla aims to unify instant payments via a single API across FedNow and RTP, simplifying real-time transactions for enterprises amid rapid market growth.

Malpa Games boosted cash reserves by USD $3M and increased user acquisition spend by 81% via a $20M credit facility from PvX Partners to fund growth.