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Meta launches AI tools for advertisers & businesses
Customer Experience

Meta launches AI tools for advertisers & businesses

Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.

By Regine Laguilles • 4 min read • Last month
Cloudinary launches image to video tool for brands
Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • Last month
UK firms struggle to reach customers online, study says
Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • Last month
DoubleVerify adds YouTube Audio Ads suitability reporting
Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Last month
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Older consumers drive sustainability ad performance
Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Last month
Kaseya launches MSP Success to boost provider growth
Partner Programmes

Kaseya launches MSP Success to boost provider growth

Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.

By Sofiah Nichole Salivio • 4 min read • Last month
Constant Contact launches SMS marketing tool in Australia
Software-as-a-Service

Constant Contact launches SMS marketing tool in Australia

Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.

By Mark Tarre • 3 min read • Last month
Shirofune adds ChatGPT Ads to its campaign platform
Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • Last month
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Sat, 23rd May 2026

Stories from Other Regions

Online marketing stories

Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • 2 days ago
Australian firms warned over AI brand visibility race
Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • This month
UK marketers miss cultural moments, Optimizely finds
Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • This month
Verizon programme helps Florida optician grow revenue
Digital Transformation

Verizon programme helps Florida optician grow revenue

The Florida optical shop lifted revenue by 16% after owner Lea Agramonte used free training to tighten budgets and adopt digital tools.

By Mark Tarre • 5 min read • This month
Click Click Media names Michael Gerardis General Manager
Digital Transformation

Click Click Media names Michael Gerardis General Manager

The hire comes as agencies race to adapt to AI-driven shifts in search, with Click Click Media seeking stronger leadership for bigger clients.

By Sean Mitchell • 3 min read • Last month
UK businesses face £83,000 risk from AI search shift
Generative AI

UK businesses face £83,000 risk from AI search shift

More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.

By Mark Tarre • 4 min read • Last month
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • Last month
Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Fri, 22nd May 2026