Marketing Stories - Page 2

Canadian Stories

Marketing stories

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • Last month

Global Stories

Marketing stories

Marketing

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Last week

Software-as-a-Service

Hotels warned on AI readiness as tools gain traction

Hotels risk wasting AI investment unless they fix disconnected systems, unreliable data and staff training first, Access Hospitality says.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

MYOB wins Brand of the Year at 2026 Mumbrella Awards

Brand overhaul efforts helped MYOB beat a crowded field as Solo by MYOB lifted subscriptions 33% above target and widened reach.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Analytics

OpenAI finds ChatGPT shifting tasks across job roles

OpenAI's data suggests smaller firms may be feeling the biggest change, as staff use ChatGPT to handle tasks once passed to other teams.

By Sean Mitchell • 4 min read • Last week

Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • Last week

Software-as-a-Service

team.blue adds AI tools across four small business brands

Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.

By Regine Laguilles • 4 min read • Last month

Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last month

Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Marketing stories

Software-as-a-Service

RewardinMe launches AI agent for gamified marketing

Marketers across Southeast Asia can now use one tool to plan, create and optimise campaigns as RewardinMe folds AI into its gamified platform.

By Sean Mitchell • 3 min read • Last week

Data Protection

When you outgrow Shopify: the web hosting decision behind going self-hosted

Rising sales can make hosted eCommerce plans costly and restrictive, pushing merchants towards self-hosted stores with better control and lower fees.

By VentraIP • 6 min read • Last week

Marketing

Ngāti Whātua names first tech scholarship recipients

The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.

By Sean Mitchell • 4 min read • Last week

Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • Last week