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AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026
AI shopping agents reshape retail buying & checkout
Digital Transformation

AI shopping agents reshape retail buying & checkout

Retailers face a new fight for visibility as AI agents increasingly decide which products get bought and checked out for customers.

By Karen Joy Bacudo • 4 min read • Mon, 27th Apr 2026
Agentic era and the UI transition
Digital Transformation

Agentic era and the UI transition

AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.

By Ned Shawa • 5 min read • Thu, 23rd Apr 2026
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026
AI bots hit publishers as referral traffic plummets
Marketing Technologies

AI bots hit publishers as referral traffic plummets

Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026
Adapting to change: How SEO specialists can leverage Google's generative AI update
Digital Transformation

Adapting to change: How SEO specialists can leverage Google's generative AI update

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

By Haekal Aditya • 7 min read • Fri, 20th Mar 2026
The pros and cons of AI in content generation: all you need to know
Digital Transformation

The pros and cons of AI in content generation: all you need to know

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

By Haekal Aditya • 5 min read • Thu, 19th Mar 2026

Stories from Other Regions

Google Search stories

Counterfeiters targeted Eli Lilly pill before launch
Phishing

Counterfeiters targeted Eli Lilly pill before launch

Counterfeit pharmacies were already selling the obesity treatment online before approval, exposing Eli Lilly to brand theft and patient safety risks.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 5th May 2026
Your website is being read by AI - and you're probably invisible to it
Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Mark Tarre • 7 min read • Tue, 5th May 2026
Ulta Beauty adds Google AI shopping tools for customers
Digital Transformation

Ulta Beauty adds Google AI shopping tools for customers

Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.

By Mark Tarre • 4 min read • Sat, 25th Apr 2026
How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Mark Tarre • 8 min read • Wed, 22nd Apr 2026
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor's online prominence reflects real market traction or just polished marketing.

By Mark Tarre • 6 min read • Wed, 22nd Apr 2026
Google adds restaurant bookings to AI Mode in Search
Customer Experience

Google adds restaurant bookings to AI Mode in Search

Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.

By Mark Tarre • 3 min read • Fri, 17th Apr 2026
AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Fri, 17th Apr 2026
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Wed, 15th Apr 2026
Experts warn: SEO alone is no longer enough for online visibility
Marketing Technologies

Experts warn: SEO alone is no longer enough for online visibility

AI-generated answers are reducing clicks to websites, forcing businesses to optimise for being cited in results as well as ranked.

By Mark Tarre • 3 min read • Mon, 30th Mar 2026
Google expands Search Live to New Zealand in AI Mode
Biometrics

Google expands Search Live to New Zealand in AI Mode

Kiwis can now use voice and camera prompts in Google’s AI search tool, which is rolling out across more than 200 countries and territories.

By Sean Mitchell • 2 min read • Fri, 27th Mar 2026