eCommerceNews Canada - Technology news for digital commerce decision-makers
Canada

Customer engagement Stories - Page 2

Global Stories

Customer engagement stories

The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • Last week
Back-to-school shopping starts early as AI drives sales
Generative AI

Back-to-school shopping starts early as AI drives sales

Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AskNicely launches AI agents for customer insights
Digital Transformation

AskNicely launches AI agents for customer insights

Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.

By Sofiah Nichole Salivio • 4 min read • Last week
Constant Contact launches SMS marketing tool in Australia
Software-as-a-Service

Constant Contact launches SMS marketing tool in Australia

Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.

By Mark Tarre • 3 min read • Last week
Zoom adds AI connector for sales conversation data
Software-as-a-Service

Zoom adds AI connector for sales conversation data

Revenue teams can now pull call transcripts, coaching notes and pipeline data into AI tools, reducing manual prep for forecasts and account reviews.

By Mark Tarre • 4 min read • Last week
Parloa tops USD $50 million ARR after Series D boost
Customer Relationship Management

Parloa tops USD $50 million ARR after Series D boost

Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Countly joins ClickHouse's House Mates partner programme
Partner Programmes

Countly joins ClickHouse's House Mates partner programme

Faster, more reliable processing for large analytics workloads is driving Countly's closer ties with ClickHouse as data volumes keep rising.

By Mark Tarre • 4 min read • Last week
Shoppers want pricing, not personalisation in apps
Customer Relationship Management

Shoppers want pricing, not personalisation in apps

Exclusive pricing and discounts matter more than personalisation for most shoppers, as too many app alerts and poor rewards drive them away.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Zoom launches ZoomMate AI tool for workplace tasks
Customer Relationship Management

Zoom launches ZoomMate AI tool for workplace tasks

The new service links meetings with enterprise systems, letting users trigger workflows and draft documents without switching apps.

By Mark Tarre • 4 min read • Last week
Proximus Global rises to Gartner CPaaS leaders group
Unified Communications

Proximus Global rises to Gartner CPaaS leaders group

The upgrade should boost Proximus Global's appeal to multinational buyers seeking compliant messaging, identity and network tools across markets.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Customer engagement stories

Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • 6 days ago
Centrica names Chameleon as smart meter display partner
Internet of Things

Centrica names Chameleon as smart meter display partner

More UK households could get real-time energy usage data as Centrica adds Chameleon to bolster smart meter rollout supply capacity.

By Sean Mitchell • 4 min read • Last week
Circles.Life launches Live Unhinged brand campaign
Unified Communications

Circles.Life launches Live Unhinged brand campaign

In Singapore's crowded mobile market, Circles.Life is betting AI tools, cashback and lifestyle perks will help it stand out from rivals.

By Regine Laguilles • 3 min read • Last week
Eltropy adds voice & device authentication partners
Digital Transformation

Eltropy adds voice & device authentication partners

Credit unions and community banks gain extra protection as Eltropy embeds voice, device and fraud checks amid rising AI-driven impersonation risks.

By Karen Joy Bacudo • 5 min read • Last week
Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • Last week
UK consumers shun cold calls without trust signals
Customer Experience

UK consumers shun cold calls without trust signals

Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.

By Mark Tarre • 4 min read • Last week
Half of UK marketers rate campaign execution below average
Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • Last week
Lottery Corporation names three executives in Brisbane
Digital Transformation

Lottery Corporation names three executives in Brisbane

The Brisbane-based operator is boosting digital and brand capabilities as it pushes to meet rising customer use of online channels.

By Karen Joy Bacudo • 2 min read • Last week