Ecommpay adds Visa Instalments to streamline high value payments

Ecommpay has integrated Visa Instalments into its payment platform, enabling merchants to offer customers the option of splitting purchases into fixed payments using eligible Visa credit cards.

The integration allows customers with existing Visa credit cards, which have already undergone affordability checks, to divide their purchase amounts into scheduled payments over time. There is no need for customers to apply for new credit lines, as Visa notifies issuing banks to approve the transaction, streamlining the checkout process and maintaining a higher approval rate.

Artur Gocs, Chief Operational Officer at Ecommpay, noted the benefits that this integration brings to merchants, particularly those operating in high value sectors, such as travel, furniture and luxury goods. Gocs stated:

"Instalment solutions are now very much part of the payment choices eCommerce merchants can offer to their customers. However, for higher value transactions there is still the potential for delay while credit checks are carried out. The difference with Visa Instalments is that credit lines are already established for Visa credit card holders which enables a faster checkout. Plus the familiarity of the Visa name gives customers confidence that their payments and personal details are secure. By implementing Visa Instalments directly through Ecommpay's new branded hosted payment page, merchants have immediate access to embedded finance capabilities. And, available as a virtually no-code solution, the instalments option can be enabled by us in just a few clicks for merchants already using our card payment integration."

This approach keeps customers on the merchant's checkout page, avoiding extra steps that could result from requiring new credit applications. The intention behind this service is to offer merchants an efficient way for customers to manage payments on larger purchases, improving conversion rates and average order values.

With Visa Instalments, merchants can make higher ticket items more accessible to customers by allowing purchase amounts to be divided into equal instalments, either interest-free or at a low cost, over a defined period. This flexibility is designed to help customers manage their spending and cash flow without incurring additional credit application processes or delays.

The integration is positioned to offer merchants a seamless and secure solution for their customers, who benefit from the assurance of using a recognised card system. Customers choosing Visa Instalments will encounter a familiar payment journey, which Ecommpay says will help merchants increase customer loyalty and attract new customers.

The adoption of Visa Instalments is described as a move that enhances Ecommpay's payment solution suite. Artur Gocs explained:

"By integrating Visa Instalments, we have further strengthened our comprehensive suite of payment solutions, empowering merchants to tap into the rapidly growing Buy Now Pay Later (BNPL) market, which currently accounts for 5% of all online payments and is experiencing significant growth. Merchants can optimise their checkout process and enhance their overall customer experience, in many cases in just a few clicks."

The BNPL market continues to see expansion, with growing consumer demand for options that enable them to manage purchases over time. Ecommpay's new integration with Visa Instalments offers merchants a way to capture this demand directly through their existing card payment systems, without requiring complex technical development.