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Amazon Web Services launches no-code AI customer designer

Amazon Web Services launches no-code AI customer designer

Tue, 30th Jun 2026 (Today)
Sean Mitchell
SEAN MITCHELL Publisher

Amazon Web Services has launched Agentic CX Designer for Amazon Connect Customer in preview, introducing a no-code tool for building AI-led customer interactions.

The designer sits within Amazon Connect Customer and is aimed at business teams that want to create voice and digital self-service journeys without waiting for engineering work. Users can design, test and simulate customer experiences on a single canvas before moving them into production.

The launch also includes Live Sync in preview, which links a customer's web or mobile experience to an ongoing conversation in real time. This allows callers to complete tasks such as filling in a form or opening a product page while still speaking or typing within the same interaction.

The move places Amazon Connect Customer at the centre of a broader AWS push to make AI tools more accessible to non-technical users. The latest release addresses a common request from teams looking to deploy AI tools without adding to long software backlogs.

Weekly releases

The customer service update was the headline announcement in a wider set of AWS product releases across cloud infrastructure, security and data services.

Among the other changes, AWS introduced Lambda MicroVMs, described as a new serverless compute option built on Firecracker. The service gives each user or job virtual machine isolation and lets workloads suspend and resume for up to eight hours, targeting cases where customers need to run user-generated or AI-generated code in multi-tenant applications.

A separate update to Amazon EC2 adds AMI Watermarks, letting customers embed custom identifiers in private machine images. The identifiers persist across derived AMIs, copies, regions and account shares, and can be used alongside Allowed AMIs and Declarative Policies to restrict launches to approved images.

For hybrid infrastructure customers, AWS has added self-service lifecycle management to Outposts. The update covers configuration, quoting, ordering, subscription management, renewal and decommissioning through the console, command-line interface and application programming interface.

AWS also released a quoting tool for Outposts that generates cost estimates and highlights account and regional constraints before an order is submitted.

AI operations

Several of the week's announcements focused on AI assistants for technical operations. Amazon MSK AI Agent Skills now provides guidance for coding assistants including Kiro, Claude Code and Cursor on tasks such as troubleshooting, sizing, configuration, monitoring and migration for Amazon MSK.

Amazon OpenSearch Service also gained AI-assisted migrations through its Migration Assistant. The update helps customers move self-managed Apache Solr, Elasticsearch or OpenSearch deployments to OpenSearch Serverless or Managed Clusters, and now includes live traffic capture and replay support for Solr.

On the security side, Amazon GuardDuty AI-powered investigations entered preview. The feature automatically analyses findings and account activity, using context from the previous 90 days, knowledge graphs and threat intelligence to distinguish likely threats from benign events.

Each investigation produces a disposition assessment, confidence score, MITRE ATT&CK classification and recommendations.

Open governance

Outside product launches, AWS highlighted a governance change around MySQL after Oracle introduced a community model that gives organisations beyond Oracle a formal role in the project. The new structure includes four non-Oracle seats on a steering committee and a public GitHub presence.

AWS said it supports the change and already contributes fixes upstream to MySQL. The update is notable for businesses that rely on the open-source database and have sought broader community input into its development.

AWS also outlined a new way for some users to maintain certifications for an extra year through curated training and hands-on labs on AWS Skill Builder instead of retaking a full exam. The option is in open beta for several Associate and Professional certifications.

While the weekly roundup ranged across products and community initiatives, the Amazon Connect Customer launch stood out because it shifts more responsibility for service design to business users rather than specialist developers. AWS framed that change as a response to growing demand for AI tools that can be deployed more directly inside customer-facing teams.

In describing the launch, AWS said business teams can create "AI powered self service experiences" and combine "agentic and deterministic AI together in one governed flow".