eCommerceNews Canada - Technology news for digital commerce decision-makers
Canada

Multichannel marketing Stories

Global Stories

Multichannel marketing stories

Grocery marketers struggle as campaign volumes surge
Software-as-a-Service

Grocery marketers struggle as campaign volumes surge

Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.

By Sofiah Nichole Salivio • 4 min read • Last week
IDX appoints Clare Donald as Chief Production Officer
Digital Transformation

IDX appoints Clare Donald as Chief Production Officer

The agency is bolstering its global production capabilities as clients demand more integrated, digital and AI-enabled content.

By Sofiah Nichole Salivio • 3 min read • Last week
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Cloudinary launches image to video tool for brands
Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • Last month
UK firms struggle to reach customers online, study says
Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • Last month
Mediaocean launches NIVO AI to cut ad setup by 90%
Software-as-a-Service

Mediaocean launches NIVO AI to cut ad setup by 90%

Pilot programmes suggest campaign setup could take a fraction of the time, with Mediaocean saying manual work fell by as much as 90%.

By Sean Mitchell • 3 min read • Last month
VTEX expands AI commerce architecture across markets
Digital Transformation

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

By Sofiah Nichole Salivio • 4 min read • Last month
Constant Contact launches SMS marketing tool in Australia
Software-as-a-Service

Constant Contact launches SMS marketing tool in Australia

Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.

By Mark Tarre • 3 min read • Last month
Mailchimp launches Analytics AI & expands integrations
Data Protection

Mailchimp launches Analytics AI & expands integrations

Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.

By Karen Joy Bacudo • 4 min read • Sat, 30th May 2026
Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Wed, 6th May 2026
Neosframe lands Entain as client before beta finish
Marketing Technologies

Neosframe lands Entain as client before beta finish

The Brisbane startup has secured early validation and a reference customer, boosting its fundraising case before the software has finished beta.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026

Stories from Other Regions

Multichannel marketing stories

Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Last month
Attentive unveils AI tools to widen omnichannel push
Customer Experience

Attentive unveils AI tools to widen omnichannel push

Brands are being pushed to consolidate marketing tools as Attentive adds agentic AI features across SMS, email, RCS and push notifications.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 27th May 2026
Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Tue, 12th May 2026
Blizzard unveils Diablo IV launch push with KoЯn tie-up
Gaming

Blizzard unveils Diablo IV launch push with KoЯn tie-up

Pre-downloads and a KoЯn collaboration are set to widen attention on Diablo IV: Lord of Hatred before its global release.

By Joseph Gabriel Lagonsin • 2 min read • Mon, 27th Apr 2026
Braze launches AI tools for marketers with Europe hosting
DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Sat, 25th Apr 2026
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026