FIFA World Cup Stories

Canadian Stories

FIFA World Cup stories

The algorithm can't replace the room

As AI floods feeds with endless content, concerts and festivals are drawing record crowds from fans seeking scarce, shared moments.

By Matthew Gibbons • 4 min read • Last week

Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last month

Global Stories

FIFA World Cup stories

Data Protection

EOFY pressures drive cyber risk for Australian firms

Rising deadline pressure is leaving finance and payroll teams more exposed to sophisticated scams that can disrupt payments and damage trust.

By Sofiah Nichole Salivio • 6 min read • Last week

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Last week

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Last week

Data Protection

UpGuard links pirate football streams to offshore betting

Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Gaming

Betting platforms hit by bot attacks during World Cup

World Cup betting traffic has become a target for denial-of-service campaigns, with one European operator hit by 19 million malicious requests.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Gaming

Norton warns Britons of World Cup scams this summer

Fans heading to the 2026 FIFA World Cup face ticket, WiFi and booking fraud as criminals target every stage of the trip.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Virtual Private Networks

Cyber criminals target World Cup 2026, says Unit 42

Fans and businesses face a heightened fraud and disruption threat as the expanded tournament's wider digital footprint attracts attackers.

By Sean Mitchell • 4 min read • Last month

Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last month

Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last month

Malware

Fans warned over World Cup cyber scams & fake tickets

Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last month